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point of sale...point of sale... Surge in optimiSm aS lockdown endS


The Taxi Shop’s Sales Director Josh Rhynas reflects on how the ‘roadmap’ out of lock- down has lifted the country - and the taxi trade.


“After what has been a very turbulent 12 months in the taxi trade, the Prime Minister’s ‘roadmap’ announcement in February unlocked a wave of optimism amongst the public. It’s reflected in the high level of enquiries The Taxi Shop is getting from private hire and taxi drivers. The prospect of a buying boom seems very likely.


The taxi trade has been dragged through unprecedented cir- cumstances this past year, the consequences of which will be felt for many more months to come. However, the feed- back we’re now getting, together with a distinct rise in enquiries and sales, means we are witnessing a growing confidence for our owner-driver and operator customers across the UK.


I recently spoke with a private hire operator who has seen airport bookings skyrocket since the roadmap was announced and who is successfully securing bookings for airport transfers after June. Thus far, this operator has taken nearly 40 bookings - and all of them have paid deposits. Deposits, however small, show commitment from your customers. After hearing this I felt it was a real positive sign that the general public is eager to binge this summer season on holidays galore.


The UK is coming back to life and the taxi trade is going to benefit. Every major news outlet is reporting record numbers of new holiday bookings, internationally and domestically, with Tui reporting a 500% surge overnight after last Monday’s Lockdown Exit Plans. The BBC give us reason to look forward to what is to come:


“Tui said its bookings for July-onwards had soared with Greece, Spain and Turkey the most popular destinations.”


Another couple of extracts from major UK media giants with jaw dropping statistics:


“EasyJet reported a 337% surge in flight bookings and a 630% jump in holiday bookings for locations such as Alicante, Malaga, Palmo, Faro and Crete.”


and wait for it...


“Tour operator and airline Jet2 also reported a 1,000% increase in bookings in the 24 hours following the Prime Minister’s announcement. Popular destinations include Spain, the Canary Islands and the Balearic Islands, with a notable spike in demand from July onwards”.


Jet2’s Chief Executive, Steve Heapy, said:


“The government’s announcement is the news [holidaymakers] have been longing for, and the continued surge in bookings shows how ready our customers are to get away to the sun- shine on a real package holiday.”


The upturn is inevitably coming and it is a brilliant opportu- nity for us all to get back on our feet. But don’t miss the boat here! To benefit from what is to come you will all need to be able to meet that demand. We look forward to hearing from you.”


Contact Josh Rhynas to discuss WAVs for your fleet on 01525 717 695, or email sales@thetaxishop.com with any queries or see our advert on page 29.


FOLLOW PHTM ON FACEBOOK facebook.com/phtm.newspaper


88 APRIL 2021


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