NHS PLEDGES TO BE GREENER


NHS chief executive Sir Simon Stevens has announced the launch of a new initiative that will see the NHS tackle the climate emergency called ‘For a greener NHS’. In order to help to prevent


illnesses caused by climate change, reduce pressure on A&E departments and save lives, NHS England is creating an expert panel to chart ‘a practical route map’ that will help it achieve ‘net zero’ emissions, becoming the fi rst major health service to do so. Currently, four to fi ve per cent of the country’s carbon footprint is attributed to England’s health and care system.


The panel, led by Nick Watts,


director at Lancet Countdown: Tracking Progress on Health and Climate Change, will look at changes the NHS can make both in its own activities and its supply chain in the hope of contributing further to the UK government’s overall emissions target for the UK. For example, the NHS plans


to better use technology to reduce unnecessary outpatient appointments. Patients and visitors to the NHS travel an estimated 6.7 billion road miles per year. The panel, which will submit an interim report in the summer,


will also look at changes that can be made in areas that the NHS can infl uence, such as the energy sector as the health service moves to using more renewable energy. Stevens said: ‘With almost


700 people dying potentially avoidable deaths due to air pollution every week, we are facing a health emergency as well as a climate emergency. ‘That’s why we are mobilising


our 1.3 million staff to take action for a greener NHS, and it’s why we’ll be working with the world’s leading experts to help set a practical, evidence-based and ambitious date for the NHS to reach net zero.’


BREXIT LIKELY TO IMPROVE BRAND BRITISH?


A quarter of British consumers believe that Brexit will make them more likely to buy UK products, according to a new report. However, nearly three quarters


of consumers also think prices of UK products will rise as a result, whilst 96 per cent believe the price of imported goods will rise. The snapshot report, from


marketing agency Tried & Tasted, also found that consumers were fearful of lax safety standards for food produced outside the UK, with respondents citing ‘lack of regulation’ and ‘US chlorinated products’ as causes for concern. Environmental issues were


also identifi ed as a reason to buy UK produce - in order to reduce carbon emissions incurred by how far food travels - as was supporting the local economy.


ICELAND FREEZES OUT PLASTIC PACKAGING


BRITISH HEART FOUNDATION LAUNCHES ITS FIRST PODCAST SERIES


The British Heart Foundation has launched Ticker Tapes, a three-part podcast series highlighting gender inequality for women with heart diseases. Discussing sex, life and


self-esteem, and helmed by Guardian columnist Lucy Mangan, each episode meets a different woman who has experienced a heart attack, exploring real-life stories to fi nd out what happened next. The podcast series


comes after research revealed that women are 50 per cent more likely to receive a wrong initial diagnosis when having a heart attack, as well as later struggling with treatment and aftercare.


CorpComms | February/March 2020 Carolan Davidge, BHF’s acting


chief executive, said: ‘The Ticker Tapes support our Women and Heart Disease campaign, which aims to raise awareness of the gender gap within heart disease diagnosis, treatment and care.’


Iceland Foods has announced a w trial that will see the r


e its plastic packaging by


eland Foods has announced a new trial that will see the retailer reduce its plastic packaging by 93 per cent across a range of fresh produce.


The trial, which launched on 22 January in 33 Iceland stores across London and the South East, offers customers the chance to buy fresh fruit and vegetables, including apples, peppers and potatoes, in innovative new


The trial, which launched on 22 January in 33 Iceland s


packaging solutions that are either plastic-free or have signifi cantly reduced plastic content.


Phase one of the trial will


see 27 products launched in redeveloped packaging, with a further eleven products being added in Phase Two which will launch in March. Iceland is expecting the trial alone to remove seven tonnes of plastic, refl ecting the growing consumer appetite to reduce plastic consumption. The trial follows Iceland’s


overall plan to remove plastic from all own label products by the end of 2023.


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