POINTS OF INTEREST
ADIDAS CREATES RECYCLED FOOTBALL FIELD Adidas has partnered with a high school in Miami to unveil a new American football fi eld made out of 1.8 million plastic bottles recovered from nearby islands, beaches and shorelines. The plastic was washed,
treated and then converted into pellets to create the artifi cial pitch, housed at Miami Edison High school. Local athletes who
participated in the 7-on-7 game, which marked the opening of the fi eld, took a pledge to avoid single-use plastic bottles and learnt the impact of plastic waste on the environment through an interactive video game created specifi cally for the tournament. Recycling bins were also
placed across campus to help reduce plastic waste, whilst a
custom multi-sport scoreboard highlighted key facts about the fi eld’s composition and offered practical tips on how community members can increase their impact. The move follows Adidas’
previous commitment to end the use of virgin polyester in all its clothes, including shoes, by 2024.
NETFLIX TOPS THE BRANDINDEX BUZZ RANKINGS
Streaming service Netfl ix has topped YouGov’s 2019 BrandIndex Buzz ranking for the fi rst time, having experienced more positive sentiment than negative. It is the fi rst time in fi ve
SHEFFIELD CHILDREN’S HOSPITAL USES VR TO HELP PATIENTS HEAL
Sheffi eld Children’s Hospital has rolled out a virtual reality app that helps children get to grips with their hospital experience. Patients booked in for
surgery will be referred to the Little Journey app, which has been created in partnership with app designers Little Sparks, and features animated doctors, nurses and anaesthetists showing children around the hospital to explain what happens when they come for surgery. Characters such as a koala nurse and a rhinoceros doctor pop up to answer questions and talk through what happens in each area.
The app also provides
360° views of all the areas patients will visit, and a parents’ section offers extra practical information, checklists and advice on a breathing exercise to help them prepare. The app, which is free to
download, aims to make the idea of coming to hospital more manageable, by explaining processes and making the spaces more familiar. Dr Nina Plant, consultant
paediatric anaesthetist at Sheffi eld Children’s, said: ‘We hope that this will educate patients and families about the process, lower stress and anxiety when they come in for surgery.
years that the rankings, which are calculated by asking the public if they’ve heard anything positive or negative about a brand over the previous fortnight and then subtracting the percentage of negative responses from the percentage of positive ones, have not been topped by supermarket Aldi. Aldi took second place instead, whilst competitor Lidl closed out the top three. However, the most
Overall, we hope it makes their experience here easier and more relaxed.’
PRESENTEEISM COSTS BUSINESSES £45 BILLION ANNUALLY
The cost to employers from poor mental health has risen by
£6 billion since 2016, according to new analysis by professional services fi rm Deloitte. Mental health and employers:
the case for refreshing investment found that, on average, for every £1 spent on supporting employees’ mental health, employers get £5 back on their investment in ‘reduced presenteeism, absenteeism and staff turnover’. Indeed, presenteeism
(when employees still come to 4
work despite feeling unwell) is cited as one of the biggest issues when it comes to staff wellbeing, particularly for young people. The research found that employers lose the equivalent of 8.3 per cent of the salaries of those aged between 18 and 29 as a result of working with poor mental health. This is the highest of any other age group. Young people were also
considered less likely to disclose mental health
problems to employers and more likely to use their holiday instead of taking days off work, according to the report. Rebecca George, Deloitte
vice chair and UK public sector leader, said: ‘This analysis shows very clearly that it pays for employers to provide mental health support at work and that early intervention is vital, for those experiencing poor mental health and employers alike.’
CorpComms | February/March 2020
improved brand, in terms of buzz, still has a negative perception overall. Northern Rail’s score rose eight points from its 2018 low of -13.6. In fact, only three of the ten brands in the most improved list - Greggs, Netfl ix and Cadbury - made that ranking with an already positive score. Netfl ix and Greggs are the only brands to appear on both lists.
Image:
adidas.com
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