CONTENTS


48


8 COVER STORY THE RISK OF SOCIAL


INFLUENCERS 8 As social influencers are listed on IPO documentation as potential risks to a company’s future prospects, Andrew Holt examines how best to manage these relationships


CORPORATE RESPONSIBILITY ALL ABOARD THE


HOMEWORK CLUB 16 Eurostar has opened the doors to its King’s Cross headquarters as a quiet space for local sixth form students to study, finds Helen Dunne


GETTING OFF THE


BACK FOOT 30 Helen Dunne hears how the award winning media relations team at RBS [now NatWest Group] changed their strategy as the business moved out of crisis mode


2 CorpComms | February/March 2020


39 MEDIA RELATIONS


THE INTELLIGENCE OF MEDIA


MONITORING 18 Andrew Holt considers the changing role of monitoring and evaluation, and examines the latest technologies to enter the marketplace


DIGITAL MEDIA ONLINE DATA FOR


COWS 24 Charlotte Beugge finds out about Tudder, an app that connects farmers with livestock


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