44 4


30 CORPORATE PURPOSE


ANGLIAN WATER ASPIRES TO A


GREATER GOOD 26 Anglian Water has embedded public interest into its Articles of Association, ensuring that its core purpose is front and centre in decision making, finds Helen Dunne


PUBLIC RELATIONS


CAMPAIGNS 35 South Yorkshire Fire and Rescue Service has become more targeted in its approach to communications, as Laura Stanley discovers


SUSTAINABILITY USING DATA TO SHAPE THE PLASTICS


PROBLEM 44 Removing single-use plastic from the supply chain is trickier than it first appeared, says Andrew Cave


REVISION NOTES A PILOT TO END


FLIGHT SHAME 48 Laura Stanley examines Climate Perks, an initiative from charity Possible, encouraging employers to grant extra holidays to allow staff to travel by means other than air


CORPORATE REPUTATION THE DOWNFALL OF


NEIL WOODFORD 39 Poor communication played a role in the fall from grace of one of the investment industry’s leading stars, finds Rosie Murray-West


CorpComms | February/March 2020 REGULARS


POINTS OF INTEREST 4 The latest developments and initiatives


AGENCY MATTERS 6


A round up of the news from the agency world


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