ONLINE FACTS


GLOBAL E-COMMERCE $752bn


China was the world’s largest online retail market in 2016 with purchases up 26.2% year-on-year


Of Chinese shoppers use their mobile phones to shop online at least monthly


65% 1.61bn Number of people


worldwide who purchased goods online in 2016


$1.9 trillion $3.39bn £133bn 51% 190+


Global e-retail sales in 2016 12.1% of retail sales were online in Asia Pacific last year.


The UK market saw online sales rise 16% last year vs. 2015


47% $4


trillion


Forecast for online sales by 2020


$135.98bn Amazon revenues in 2016 12


Of Americans prefer to shop online


Number of


countries where consumers buy products online from Alibaba


Of ‘avid U.S. online shoppers’ purchased items from global retailers in 2016


22% 40%


Forecast average growth rate of


global cross-border e-commerce to 2020


Of retailers engage their customers through a loyalty app


Cyber Monday in the U.S. in 2016 was the biggest online sales day in history, while Black Friday sales of $3.34bn were 21.6% up on 2015


19%


Of all retail sales in China in 2016 were via the internet


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