COUNTER INTELLIGENCE Capi launches RHA’s ‘truly wireless earbuds’ at 11 stores


At the start of the year, Capi, The Travellers


launched wireless ‘ear buds’


Electronics Company, (aka


headphones) from RHA, promoting the message, ‘Stay connected, all day, anywhere.’ RHA (Reid & Heath Acoustics) is a Scottish


brand and stands for ‘innovative high- quality audio products with an elegant and functional design’. The headphones launched into 11 Capi


stores at the Action Marketing Table and the What’s New? shelf. Capi says it is using a ‘product promoter’


or brand ambassador in selected stores and video content to attract the attention of shoppers. Peter Wiggers, Managing Director Royal-Capi Lux said: “When a customer


enters our store, we want to surprise and offer them new and innovative products. “RHA contributes to our goal by


creating audio products with intuitive features and functional design. “This matches perfectly with the


needs of travellers and we ensure our promise to offer trendsetting products and brands in an inspiring shopping environment.” The wireless earphones are said to


be ‘perfect for travelling’ because they are lightweight, compact and offer ‘outstanding sound’. RHA also promises a ‘market-leading’


25-hour battery life. The headphones can be used for five


hours and the case can charge them fully up to four times.


Ray-Ban Scuderia Ferrari promises more to come in TR


and featured digital screens, bespoke merchandising fixtures and eye-catching campaign visuals. In October, the roadshow transferred to


Luxottica Group has applauded a series of high profile travel retail activations to promote the exclusive Ray-Ban Scuderia Ferrari sunglasses collection. Animations were constructed last year at


DDF and Bulgari launch Le Gemme Men global exclusive


Bulgari and Dubai Duty Free (DDF) have launched the new Le Gemme Men (a musk trilogy) as a worldwide exclusive for the Middle Eastern retailer. According to DDF, Bulgari explored


new olfactive territories offering a new trilogy (Yasep, Falkar and Opalon) signed by master perfumer Jacques Cavalier. “Musk has always fascinated me”,


Cavalier remarked. “It is like the dawning of the day. It


shines light on the other ingredients. It’s a scent trail that creates real character without being disruptive. It is a real signature.” The Bulgari La Gemme Men trilogy is


exclusively available at DDF in February and March.


FEBRUARY 2019


London’s Luton and Gatwick Airports, Milan Linate Airport, and Vienna Airport, mirroring the 2018 Formula 1 schedule. These aligned with the British, Italian and Austrian Grand Prix events, respectively


Juárez international Airport in Mexico for the country’s Grand Prix, followed by Brazil’s São Paulo–Guarulhos International Airport. Enrico Destro, Global Travel Retail


Director, Luxottica commented: “This was a fantastic global execution to bring the right brands and the right products to the right consumers at the right time and in the right way. “Our thanks go out to our travel retail


partners for their support along our first GP tour and we hope to deliver an even bigger global project in 2019.”


Kreol TR strikes deal with Dobbé Cognac for travel retail


Dobbé Cognac is showcasing its products in travel retail via a tie-up with Dubai- based Kreol Travel Retail. Based in Salignac-sur-Charente,


known for its eponymous river and close proximity to the famous town of Cognac, Dobbé Cognac has been producing its liquid for eight generations from the family vineyard that extends throughout the Petite Champagne area. “We are proud to be associated with a


brand that takes so much care in creating this exclusive product,” commented Lal Arakulath, CEO, Kreol Group, who confirms the company’s plans to introduce VS, VSOP and XO variants. Dobbé Cognac VS, the first in the range,


appeals to those with a fondness for pure flavours, said Kreol Travel Retail.


TRBUSINESS 51


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