“The combination between buy-on-board and duty free is really interesting in our market. It is important to be able to do both which is what we are doing.”
Karen Durban-Villeval, President, Inflight sales Group Europe SAS effective from June.
Aigle Azur pre-order In related Aigle Azur news, ISG has recently introduced a pre-order service offering products including perfumes, cosmetics and gifts. The service offers passengers more flexibility and the opportunity to have products delivered to their seats on board. Durban-Villeval comments: “We have already developed a
pre-order service on Air Caraïbes. This was around one year ago, so we know how the service works. “The challenge on board Aigle Azur was a little different as
there are medium-haul flights to places such as Algeria. This means less space on board and less time. “Initially, we were only able to offer a small selection of
products, so passengers now have a new opportunity to pre- order products when booking flights. We are quite excited and looking forward to the results.” In addition to implementing pre-order duty free
services, ISG has ensured its offers are displayed on inflight entertainment systems during long-haul flights. “We display the offer on all the screens and sometimes on
iPads which we rent out for passengers on some airlines to see our inflight duty free offer. “There are also online payments on all connected aircraft
which was quite a challenge. Over the past four months, for example, we have operated online payments onboard French Bee.” Tablets are also being provided for crew, enabling them to
have product information. “We also provide them with online training so they can
connect whenever they want.” Moving forward, securing new contracts and keeping
existing customers is the main objective. “We don’t have specific targets right now”, Durban-
Villeval responds when pressed by TRBusiness. “In Europe, the situation is complex because the market
is mature. We need to find further ways of developing and strive to ensure attractive products and prices.” «
experience the absolute anti-aging power Nuxuriance Gold ®
Being able to offer buy-on-board and inflight duty free is extremely important, according to ISG.
FEBRUARY 2019
INNOVATION Porcelain Rose
Laboratoire NUXE SAS - 127 rue d’Aguesseau - 92100 Boulogne-Paris-France RCS 642 060 123. Non contractual visual.
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