EDITOR'S LETTER
PRESIDENT & CEO James Balda
jbalda@argentum.org
CHIEF FINANCIAL OFFICER Gina Mamone
Preparing for Today’s Realities and Tomorrow’s Opportunities
“Bad things do happen in the world, like war, natural disasters, disease. But out of those situations always arise stories of ordinary people doing extraordinary things.” —Daryn Kagan, American broadcast journalist
First, I’d like to send a special greeting to those of you reading this at the 2022 Senior Living Executive Conference & Expo. On behalf of Argentum and our partners at HMP Global, I am so pleased you’ve joined us at this in-person event
to collaborate, network, plan, and enjoy time with one another. If we’ve learned anything over the past few years, it’s that we are always better together. Welcome to Minneapolis; we’re glad you’re here. In this issue of Senior Living Executive, we focus on the importance of preparedness and specifically, the roles of prevention (p.8), prediction (p.14), and education (p.23) in disaster planning. These are areas where the industry has certainly grown as a result of the immediate crisis that fell upon the world in early 2020. But as I look back at the years marred by COVID-19 and its impact on the industry, I can’t help but be hopeful for what lies ahead for senior living. I already knew our industry’s workforce was a woven tapestry of heroes, but the extraordinary dedication, grit, and compassion shown by senior living associates like you throughout the pandemic was accentuated for all to see. (In the next issue of the magazine, you’ll see profiles of the 2022 Argentum Hero Award winners.) Additionally, throughout the crisis, I have been inspired by the tremendous resiliency of the industry—the obstacles were many, but senior living companies and communities managed to provide essential support to residents and families despite a lack of federal resources and financial relief and inconsistent public health guidance.
For these reasons among others, there continues to be a strong demand for the care and services offered by senior living. In fact, industry occupancy has trended upward in the past two quarters on record, according to data from the National Investment Center for Seniors Housing & Care (NIC). And the industry is poised for growth due to the vital need to respond to a rapidly aging population. However, critical challenges for the industry certainly remain—an ongoing labor crisis, increased scrutiny from policymakers, and continued financial setbacks, to name a few (read more on p. 53). That’s why we remain steadfast in prioritizing federal and state advocacy at the forefront of our work at Argentum. I am calling on each of you to join our Argentum Advocates program (argentum. org/argentumadvocates) and to participate in grassroots outreach. Through this program, our collective voices will reach essential stakeholders in Congress, the administration, and in state capitols across the country. There’s no doubt that we can make senior living better, together.
I hope you enjoy this issue and if you’re in Minneapolis, please stop and say hello. — James Balda
President & CEO, Argentum
gmamone@argentum.org
SENIOR VP, PUBLIC AFFAIRS Maggie Elehwany
melehwany@argentum.org
SENIOR VP, BUSINESS OPERATIONS
Brad Williams
bwilliams@argentum.org
VP, QUALITY IMPROVEMENT John Schulte
jschulte@argentum.org
VP, GOVERNMENT RELATIONS Paul Williams
pwilliams@argentum.org
VP, WORKFORCE DEVELOPMENT Ashante Abubakar
aabubakar@argentum.org
VP, CONTENT AND MARKETING
Stephanie Robert
srobert@argentum.org
DIRECTOR, MEMBER SERVICES & DATA
Kari Horesky
khoresky@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Daniel Samson
dsamson@argentum.org
HUMAN RESOURCES DIRECTOR AND STAFF ACCOUNTANT
Olivia Wilson
owilson@argentum.org
OFFICE MANAGER/ EXEC. ASSISTANT Rosa Montgomery
rmontgomery@argentum.org
SENIOR MANAGER, PAC AND GOVERNMENT AFFAIRS
Meredith Bonyun
mbonyun@argentum.org
SENIOR PROJECT MANAGER,
APPRENTICESHIPS Caroline Eckert
ceckert@argentum.org
MEDIA AND PUBLIC AFFAIRS MANAGER
Patrick Connole
pconnole@argentum.org
MANAGER, PUBLIC POLICY Kyle Loeber
kloeber@argentum.org
MARKETING MANAGER Kayla McAlindin
kmcalindin@argentum.org
EVENTS COORDINATOR Ashley Foster
afoster@argentum.org
EDITORIAL
CONTENT DIRECTOR & EDITOR
Fran Matso Lysiak
fmatsolysiak@argentum.org
ART DIRECTOR Rose Thai
rthai@argentum.org
ADVERTISING DIRECTOR OF SALES Katherine Madison
kmadison@argentum.org
SALES ASSOCIATE Tim Castricone
tcastricone@argentum.org
SUBSCRIPTIONS 703.562.1179
Senior Living Executive, Volume 29, Number 3 (print ISSN 2161- 6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offices. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualified individuals in the senior living business.
POSTMASTER: SEND ADDRESS CHANGES TO Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314 703.894.1805. Printed in USA. Copyright 2018. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood Dr., Danvers, MA 01923 or check CCC Online at
www.copyright.com. Senior Living Executive will not be responsible for the return of any unsolicited manuscripts or photographs.
Copyright ©2022 Argentum. All rights reserved. No part of this publication may be reproduced or transmitted in any form—print, electronic, or otherwise—without written permission from Argentum.
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2021 MAY/JUNE 2022
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