FROM THE EXECUTIVE DIRECTOR'S DESK


and search for possessions. Operations and care associates traveled from North and South Carolina to do whatever was needed. In 2020, Phoenix Senior Living created


The Phoenix Rising Fund, a non-profit 501(c)(3) that assists associates in their times of disaster or hardship. After all, Phoenix Senior Living is a company of people serving people, which means we help our associates. Our CEO, Jesse Marinko, called me per-


sonally to check on us and offer any assis- tance. We utilized The Phoenix Rising Fund to assist several associates who experienced loss and hardship.


So much kindness shown While we did a pretty good job of being prepared for these tornadoes, nothing could have prepared us for the kindness shown to our community. We were overwhelmed with assistance by local churches, skilled facilities, volunteers, the National Guard, and espe- cially the new family we've joined, Phoenix Senior Living. We are so appreciative of everyone who


Photo credit: National Weather Service


helped us through this trying time. While it will take our town years to rebuild, we extend the same kindness to others shown to us. Our associates and residents have donat-


ed food, clothing, funds, and time to the local homeless shelters, food banks, and


other humanitarian efforts. We hope to help others who are still living the nightmare brought on by this natural disaster. For more information on The Phoenix


Rising Fund or to donate to this charitable organization, please visit phoenixrising.org.


Does the Local Community Know Who Runs Your Community?


Differentiate yourself and your community by earning the Certified Director of Assisted Living credential.


Start Today! slcccertification.org 44 SENIOR LIVING EXECUTIVE MAY/JUNE 2022


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