A NOTE FROM ARGENTUM


PRESIDENT & CEO James Balda jbalda@argentum.org


Planning Today for the Workforce of Tomorrow


1.2 million—that’s a number familiar to senior living leaders. It’s the number of additional employees the industry will need to attract by 2025, and it includes positions from nursing assistants to food service professionals to building maintenance workers. In order to compete with other industries for employees, those in senior living are tasked with positioning the industry as an attractive career path for future workers, as well as spreading the word that with senior living comes meaningful and rewarding work.


Paving a path for the future, Argentum and its workforce development committee continue to work with a pilot group to establish consistent industry metrics for employee turnover and retention. The hope is that a shared vocabulary and a uniform reporting system will help the industry track key trends and develop better workforce solutions to common challenges. In this issue of Senior Living Executive, The Workforce Issue, we review employee engagement and retention programs across senior living that are helping the industry remain competitive. Whether it’s through fi nancial rewards, company giveaways, family benefi ts, or training and development programs, senior living providers are committing a great deal of eff ort, money, and time to recognizing their employees. Overall, providers agree the investment is worth it—especially as the industry faces a future of hiring challenges due to the growing number of aging Americans.


This issue also highlights providers across senior living who’ve received recent recognition as top workplaces, most often from a regional or local newspaper, business journal, or by a fi rm that studies and reports on employee engagement. From providing supportive training tools for managers to recognizing compassionate employees at a black-tie event, these companies have implemented unique concepts or programs that employees appreciate. We also take a look at best practices in front-line employee recruitment strategies from outside of the industry, including those from leading companies in food and beverage services, health care, hospitality, and customer service-oriented organizations. As many of those industries often vie for the same talent sought by senior living, it’s important to understand their approaches to attracting workers. Finally, in “The Heart of Senior Living” spotlight, we remember Alzheimer’s advocate Trish Vradenburg and pay tribute to the contributions she, along with her husband, George, have made to the eff ort of supporting research funding and fi nding a cure for the disease through their organization, UsAgainstAlzheimer’s.


CHIEF OPERATING OFFICER Maribeth Bersani mbersani@argentum.org


CHIEF FINANCIAL OFFICER Gina Mamone


gmamone@argentum.org


VP, PROGRAMMING & INNOVATION Nathan Nickens nnickens@argentum.org


VP, MARKETING Jaclyn Vann


jvann@argentum.org


VP, BUSINESS DEVELOPMENT Brad Williams


bwilliams@argentum.org


VP, GOVERNMENT RELATIONS Paul Williams


pwilliams@argentum.org


DIRECTOR, GOVERNMENT RELATIONS Alexis de Armas adearmas@argentum.org


PAC MANAGER Neil Cohen


ncohen@argentum.org


DIRECTOR, MEMBER SERVICES Kari Horesky


khoresky@argentum.org


OFFICE MANAGER/ EXEC. ASSISTANT Rosa Montgomery rmontgomery@argentum.org


PROFESSIONAL DEVELOPMENT AND EDUCATION MANAGER Robert Oliveri roliveri@argentum.org


EDITORIAL EDITOR


Jessica McKay jmckay@argentum.org


SENIOR MANAGER, PROGRAMS AND RESEARCH Sharon Cohen scohen@argentum.org


PUBLICATIONS MANAGER Vatrice Chestnut vchestnut@argentum.org


ART DIRECTOR Rose Thai


rthai@argentum.org


ADVERTISING SALES DIRECTOR Brad Williams


bwilliams@argentum.org


SUBSCRIPTIONS 703.562.1179


PROGRAM COORDINATOR Kayla McAlindin


kmcalindin@argentum.org


STAFF ACCOUNTANT Olivia Wilson


owilson@argentum.org


Senior Living Executive, Volume 24, Number 4 (print ISSN 2161-6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offi ces. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualifi ed individuals in the senior living business.


– Jessica McKay Editor


POSTMASTER: SEND ADDRESS CHANGES TO Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314 703.894.1805. Printed in USA. Copyright 2017. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood Dr., Danvers, MA 01923 or check CCC Online at www.copyright.com. Senior Living Executive will not be responsible for the return of any unsolicited manuscripts or photographs.


Copyright ©2017 Argentum. All rights reserved. No part of this publication may be reproduced or transmitted in any form—print, electronic, or otherwise—without written permission from Argentum.


ISSUE 4 2017 / ARGENTUM.ORG 3


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