EDITOR'S LETTER
PRESIDENT & CEO James Balda
jbalda@argentum.org
CHIEF FINANCIAL OFFICER Gina Mamone
Does ‘Politics’ Have to Mean ‘Conflict’? Only If We Let It
“Oh, please, let’s not talk about politics.”
That was the line on repeat around so many tables over the holiday season. “Politics” has divided families, partnerships, communities, and the nation, in a way that feels irrevocable. But our best chance at recovery lies in continuing the conversation. We need to listen to each other, learn about each other, and get clear on who we are and what we stand for before we can find a solution.
Senior living is a case in point. When the pandemic affected
our communities, painfully and often tragically, we asked for help, just like other industries did. We needed help not just to keep businesses going—we were keeping people safe and well. Yet our industry fell into a gap of misunderstanding. We said, “senior living,” and political leaders and decision-makers heard “nursing homes.” Our private-pay model based on assets was simply invisible, it seemed. The people in politics didn’t understand who we really are and what our residents need. For instance, are you having trouble recruiting and retaining great caregivers? Take a look at page 15, where Argentum’s senior vice president of public affairs, Maggie Elehwany, lays out how we’re working in Congress and the administration to change that. The Senior Living Education and Information Toolkit (p.17) provides materials you can use to help people in politics understand who we are, what you do, and who benefits. The article on how ageism affects politics (p.9) shows some of the obstacles to understanding, and other articles are full of stories of the people taking down these obstacles.
Or look at the struggle to get sufficient and equitable Provider Relief Funds to senior living. Join Argentum Advocates, and you’ll be able to stay on top of this issue and easily jump in with effective action when it’s needed. My favorite is the story of residents who are putting all their wisdom and life skills toward assuring a better future for generations to come—hear from them on page 13. Simply put, we need politics now. Your involvement has and will make the difference in steering the politics in the right directions to help communities, not to further burden them.
Because the pandemic affected senior living, what happens in Congress and the White House will affect the future of senior living. And who affects what happens in Congress and the White House? You.
Argentum wishes to thank all those who supported this work, in every way—putting up yard signs, writing letters, contributing, gathering names. You’re turning conflict into understanding—and help. P.S.: Argentum Public Policy Institute is the place to be, March 7-9, Washington, DC! Visit
argentum.org/ppi.
– Sara Wildberger Editor
gmamone@argentum.org
SENIOR VP, PUBLIC AFFAIRS Maggie Elehwany
melehwany@argentum.org
SENIOR VP, BUSINESS OPERATIONS
Brad Williams
bwilliams@argentum.org
VP, QUALITY IMPROVEMENT John Schulte
jschulte@argentum.org
VP, GOVERNMENT RELATIONS Paul Williams
pwilliams@argentum.org
VP, WORKFORCE DEVELOPMENT Regina Serrano
rserrano@argentum.org
SENIOR DIRECTOR, MARKETING & COMMUNICATIONS
Jessica McKay
jmckay@argentum.org
DIRECTOR OF PROGRAMMING
Liderby Gladden
lgladden@argentum.org
DIRECTOR, MEMBER SERVICES & DATA
Kari Horesky
khoresky@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Daniel Samson
dsamson@argentum.org
HUMAN RESOURCES DIRECTOR AND STAFF ACCOUNTANT
Olivia Wilson
owilson@argentum.org
OFFICE MANAGER/ EXEC. ASSISTANT
Rosa Montgomery
rmontgomery@argentum.org
SENIOR MANAGER, PAC AND GOVERNMENT AFFAIRS
Meredith Bonyun
mbonyun@argentum.org
SENIOR PROJECT MANAGER,
APPRENTICESHIPS Caroline Eckert
ceckert@argentum.org
MANAGER, PUBLIC POLICY Kyle Loeber
kloeber@argentum.org
MARKETING MANAGER Kayla McAlindin
kmcalindin@argentum.org
EVENTS COORDINATOR Ashley Foster
afoster@argentum.org
EDITORIAL
COMMUNICATIONS MANAGER & EDITOR Sara Wildberger
swildberger@argentum.org
ART DIRECTOR Rose Thai
rthai@argentum.org
ADVERTISING DIRECTOR OF SALES Katherine Madison
kmadison@argentum.org
SUBSCRIPTIONS 703.562.1179
Senior Living Executive, Volume 29, Number 1 (print ISSN 2161- 6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offices. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualified individuals in the senior living business.
POSTMASTER: SEND ADDRESS CHANGES TO Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314 703.894.1805. Printed in USA. Copyright 2018. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood Dr., Danvers, MA 01923 or check CCC Online at
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