TECHNOLOGY OR TRADITION?


Ferrari, Aston Martin & Porsche, manufacturers with such rich history and heritage, invoke feelings of desire like perhaps no other, this writer included. Back catalogues bristling with rare and exquisite offerings, with perhaps the golden era being the 50’s and 60’s.


This period saw the introduction of what I consider as   You may ask what then, do these three classics have in common with the most modern interpretation of the automobile, NASDAQ:TSLA?


  car, derivative in appearance (aping a certain Lotus Elise upon which it was based) a car that even Tesla’s Elon Musk recently suggested to shareholders was      in the years that followed. With the introduction of subsequent improving models, and ever burgeoning   for his next release to be called model Y. For unfamiliar readers, it would leave them with a somewhat mischievous product line up. The Model S, Model 3, Model X and Model Y. While this eccentric approach is typical of the showman Musk, the returns have been anything but.


STATISTICS SUGGEST THE AVERAGE JOURNEY IN THE UK IS MERELY 10 MILES.


It is hard to deny that Musk’s attitude has amassed a following of speculators who bet a dollar to make a  traditional automakers is too stable for some, paying   the period). Tesla may masquerade as a Blue Chip, but to all intents it behaves as a disruptive start up,   


It isn’t all plain sailing. Some analysts suggest TSLA will ease in the coming months, (with UBS suggesting as    industry at large. There is also the small elephant in the room, that is China.


  not on Tesla but on BYD a Chinese EV manufacturer. Moreover China currently controls half of the global supply of the key raw material, lithium, for battery tech, the largest battery production facilities, and whisper it, already produces the most EV production on the planet also. You want alternative cash burning EV start-ups, simply head east. BYD are not alone, XPENG, NIO, Geely (who own Volvo) WM Motor,   and it hasn’t even turned a wheel, so to speak.


18 | ADMISI - The Ghost In The Machine | July/August 2018


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