to longer-term event preparation and response (including anticipat- a remarkable tool that can provide real-time situational awareness and information, often ahead of formal reporting channels, and with all the challenges of mass amounts of raw information, including incorrect, incomplete, and false reports, as well as an abundance of opinion and confusion.
• Social media is an invaluable tool for analysts when attempting to get at the forefront of being made aware of an incident and / or event that may have the potential for business impacts. During events, it can be amazing to see how many people will post or leverage social media forums to report or provide their “opin- incidents and event potential terrorist events, to mention a few. • Being made aware of a potential protest that could attract a sig- and the private sector to be able to respond and posture resources. • Social media also allows for monitoring posts on certain web- sites that can be threatening as a result of a possibly disgruntled employee or other potential threat.
Incident Communications How leaders communicate in an incident is an ever-evolving issue.
As technology changes create new opportunities and as general pref- erences point to the need to shift platforms and procedures to more - ed into incident communications.
• One example where social media has been leveraged for in- or alerting. During several active shooter events where victims communicated through Twitter advising both law enforcement and the social media community that an event was occurring, posting videos advising of the location of the incident and other incident details. • Law enforcement professionals also leverage social media to communicate and provide status on impactful events to commu- nity members and the media. • Being made aware and managing a natural disaster allows for private sector to better posture resources as well as business con- tinuity preparedness.
The above addresses just some of the ways social media is increas-
ingly relevant to venue safety, security, and incident operations, and there is plenty more that could be shared about all the above areas, as well as how social media can be used to maintain awareness of be used for team coordination, and more. Social media has become a primary means to communicate with younger generations and will continue to become an increasingly important source for informa- tion. As technology continues to enhance and grow so will be the way we communicate within social media - an increasingly important consideration for venue leaders and security teams. So, go on, set- up your account, and if you’re not sure where to start, connect and follow IAVM! FM
CRISTINA CRUZ. Cristina joined Pru- dential in 2006 and is currently re- sponsible for managing the Intelligence Division within the Crisis Management Program at Global Security. Cristina is responsible for event management, analysis, preparation security risk/threat assessments, management and training of local and enterprise crisis manage-
ment teams. Cristina is also a Fusion Center Liaison for the New Jersey Regional Operations Center and has her certifica- tion in Crisis Management from the National Center for Crisis Management. She also is the Chairperson for the NJ Analyst Roundtable.
Prior to joining Prudential, Cristina was an assistant professor of Criminal Justice. Cristina has a Bachelor of Arts in Political Science from Kean University and a Master of Arts in Criminal Justice from Rutgers University.
Andy Jabbour. Andy is co-founder and Managing Director of The Gate 15 Compa- ny, where he oversees team projects pro- viding Gate 15’s threat-informed and risk- based approach to analysis, preparedness and operations in support of private sector and government partners across the crit- ical infrastructure environment, including support to the several information sharing
and analysis centers. He also presently serves as a member of the International Association of Venue Managers Venue Safety & Security Committee and as faculty for IAVM’s Academy for Venue Safety & Security, as well as serving on the InfraGardNCR Board. He has 20 years of project and personnel management expe- rience, with extensive experience working in the fields of analysis, operations and preparedness with public and private organiza- tions. In addition to current projects with a variety of information sharing and analysis organizations and government partners, he has previously supported the DHS Ofice of Infrastructure Protec- tion’s incident response, serving in the IP Incident Management Cell / Crisis Action Team during several incidents. Prior to found- ing Gate 15, Andy was employed by the FS-ISAC, the Battelle Me- morial Institute, and Cintas Corporation. He served 8 years in the U.S. Army assigned to bases in the United States, Germany, Koso- vo, Iraq, and Afghanistan.
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