Some Stats: 80%
32.4% 27% 34% 33%
100%
Dr Narendra Kini, CEO at Miami Children’s Health System states that “retention level after VR training session can be as much as 80% compared to 20% retention after a week with traditional training”.
People trained using VR score 27.4% higher than those taught with traditional training methods (classroom & 2D video) and score 32.4% higher when tested again two weeks later.
VR content has 27% higher emotional engagement than standard 2D video. People watch VR content for 34% longer than standard 2D video. VR content provides 33% more knowledge retention than 2D video.
Educational research shows that VR increases learner attention level by 100% and improves test scores by over 30%.
FBD Insurance rolled out a project which was created in that way in a concept called ‘Embody the Expert’. The in-house expert was filmed with 360 cameras on a first-person-perspective rig and that experience is then passed on to learners via the headset. This process provides a perfect user experience for a new trainee. From the comfort of the training room, the VR headset enables them to see from the perspective of the expert, hearing the voice as if it is their own, hearing the audio from the simulated environment and seeing out through their eyes. These embodied training experiences are very powerful. From the impact that this tool is making on performance, in addition to anecdotal feedback from users, this tool appears to be creating ‘false memories’. This means that the learners feel that they have already made a successful sales call, followed scripts and compliance, built customer rapport and overcome objections, when they haven’t yet, in real reality.
John Mulreid, L&D Manager at FBD, said: “VR and AR provided us with a new set of tools to engage the modern learner, where appropriate. In an extremely competitive business environment this type of training gives us a strong competitive advantage.”
This is not surprising as Immersive Virtual Environment Technology (IVET) has been found to create false memories in a number of research projects globally in recent years. We also know from research in neuropsychology and neuroscience that the brain makes connections between things that happen in real-time and predictions of all possible outcomes. The brain weaves its own explanation, or interpretation, of reality. While experiencing immersive virtual reality, the user feels completely present in it. And if the user is embodied virtually, (for example, can look down and see hands that appear to belong to their body) the user identifies with this virtual body and the brain cannot decipher whether the experience is really happening or not. This can therefore be used as the basis of new skills formation.
The other added benefit to being immersed in VR, is that the learner is not distracted by other devices (smartphone, computer) or other people, which is often the case when completing online learning.
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