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2015 REVIEW 35% of respondents visited a theme park in 2015.


61% of those who visited a theme park in 2015 did so while traveling more than 50 miles from home. 33% of respondents held a 2015 theme park season pass. 15% of respondents noted that a theme park was their most recent attraction visit.


84% of respondents noted that this was not their first time visiting this particular theme park.


During their most recent attraction visit, 48% of respondents visited a theme park as a family with children under the age of 18.


64% of those who visited a theme park in 2015 were likely to recommend it to family and friends.


9% of those who visited a theme park in 2015 were likely to discourage family and friends from going.


80% of those who visited a theme park in 2015 also took a vacation.


For those respondents whose most recent attraction visit was a theme park, theme parks scored an average 4.43 on a five-point scale on overall satisfaction.


Of those guests who visited a theme park, 61% also visited a Zoo, 51% visited a Teater and a Museum, and 50% visited a Family Entertainment Center.


2016 FORECAST


On a five point scale, theme parks scored an average of 4.05 when respondents were asked their likelihood to return to the same theme park in 2016.


Based on the responses of all survey participants, theme park attendance is forecasted to rise by 0.8% in 2016.


46% of respondents who visited a theme park in 2015 expect the US economy to improve in 2016.


For those respondents who intend to visit a theme park in 2016, Quality Food, Trill Rides, and Family Rides are the top three priorities.


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