Here she is; let’s call her Jennifer.


Jennifer is a white female, aged 41 or older, with an annual household income above $50K.


She...


• Does not have a college degree • Expects the economy to stay the same or improve • Visits attraction websites as her primary planning tool • Uses Facebook more than any other social media outlet • Is visiting an attraction within 50 miles of home • Tinks that friendly staff members/volunteers are the most important attribute of an attraction


She also traveled more than 50 leisure miles total in 2015, likely went to a national park, plans to travel for leisure in 2016, and will likely visit one of these locations:


Orlando New York City Las Vegas Florida Gulf Coast San Diego Tampa area Gatlinburg/Pigeon Forge area San Francisco Austin, TX


who is going where? 19


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