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69% of travelers visit attraction websites when planning trips.


SPREADING THE WORD SOCIALLY Planning? You’re already on facebook, use it!


It’s no surprise that visiting attraction websites is the number one planning tool across all surveyed groups. After all, websites are the premier (and logical) source of information about an attraction. What is surprising is the popularity of this resource: nearly four out of five Boomers and Matures rated them most useful. About one in four respondents used travel review sites; except for the Mature group, where those sites fell to one in ten. Previous experience ranged from 43% (for Millennials) up to 71% for Matures. Cohorts following attractions on social media stuck to expected patterns. In order of popularity, Millennials led the pack, followed by Gen. Xers, Boomers, and Matures. Other planning sources included friends and family (half of Gen. Xers and Millennials) and online travel agencies (most popular with Gen. Xers and least so with Matures).


Te go-to social media outlet was Facebook across the board, followed by Pinterest and Twitter. As Snapchat and other social media outlets ramp in popularity, expect them to become popular travel research tools as well.


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