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Millennials are homebodies 63% frequented attractions within 50 miles of home.


They are loyal Two-thirds were repeat visitors.


Nearly 60% went to a zoo or animal attraction, and even more plan to go in 2016.


Less than 10% went to a historic home or mansion.


Half went to a theater (in spite of Netflix!) And, the up-close-and-personal factor is important. Four out of five chose thrill rides as a preferred attraction feature, with 71% choosing interactive exhibits or activities as key. (By comparison, the Mature cohort’s most important feature was informational plaques.)


According to Hipmunk*, 63% of Millennials planned to take more trips in 2015 than they did in 2014. Our own research points to intent carrying through in 2016. Roughly 94% say they probably or definitely will visit attractions this year.


Much has been made of Millennial behavior patterns and motivations, particularly since they are a very appealing demographic for marketers. Tey’d rather rent than buy homes; they want more bang for their entertainment buck; and they are not influenced by advertising.


We do know one thing... Millennials are firmly attached to their mobile devices, and those mobile devices have to play a part in how Millennials are engaged. Online platforms have become a key extension of everyday experiences, allowing Millennials to move through the world taking along their network of family and friends. Facebook has changed the meaning of the phrase “group activity.” Going to the supermarket; commuting to work; and waiting in line at an amusement park are all fodder for group activities!


So Wi-Fi is a must, both to keep everyone occupied while waiting in lines and to publicize their social lives. Wi-Fi, in short, invites everyone to the party.


Te tech factor is changing traditional behavior in other ways. Conventional wisdom holds that museums are places for quiet reflection and to be alone with one’s thoughts and world masterpieces; but that doesn’t translate to Millennials. Te key to reaching Millennials is enabling them to share their impressions of Impressionism, with or without a selfie stick. Discussing an exhibit with friends is as simple as an Instagram post or a Facebook event.


According to our Digitizing Destinations 3.0 study, nearly two-thirds of respondents said that improved technological features inspire them to stay longer at a attraction. For example, there are apps available that enable aller


users to navigate around a museum or gallery, obtain exhibit-specific information, and share it all on social media.


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Reference | *http://www.marketwired.com/press-re- lease/hipmunk-uncovers-what-millennial-travel- ers-really-want-and-its-not-housekeeping-2006236. htmgetchute.com/


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