What matters most to attraction guests? We asked respondents to choose from 12 important attraction characteristics. Te top three:
• friendly sta • a dive
to see aff mem erse ex
• and a uniqu in som
mbers (8
e and do (81% ue exper
me way (80%)
xperience wi %),
rienc ).
82%), ith a lot of ce that is o f differe ent thin out of th ngs he ordin nary
Tis sounded very familiar to us, so we checked our August 2015 issue of Destinology (Brand Destinations: Te Power of Place) and there it was again:
aSo there you have it:
formula for attraction success.
Whether it’s a theater, a theme park, or a tour of downtown, visitors want to know that they are welcome, that they will see something worthy of a Facebook post, and that they’ll have plenty to see and do.
It’s not that simple though, as preferred features vary widely based on the type of attraction. Visitors to Animal Attractions want Immersive Exhibits and Quality Food options. Teme Park visitors expect Trill and Family Rides. Museum, Historic, and Educational Attraction visitors have a need for Interactive Exhibits/Activities and Information Plaques.
We also asked attraction visitors about pain points and received some unexpected responses having nothing to do with the expected bathroom count or queue length. A whopping 43% cited the lack of Wi-Fi! After all, what is more irritating than trying to kill a little time while waiting in line or taking a break than trying to check email or social media, only to find you can’t get online? More and more, we expect to stay connected wherever we go. A recent study by Xirrus on the prevalence of Wi-Fi showed that 82% of consumers connect in hotels, 72% connect in airports, and 63% connect in coffee shops.
Oth pers info
her pai from in poin
sonal proper ormational m m the sun.
nts high rty sear materia
h on t
rches small pr als, and not eno
the list inc s, s nd
cluded b rint size ough pr
botherso e on
rotection
ome n
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