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We reveal the importance of wellbeing in the workplace, as well as how companies can stay relevant in an ever-changing world. Happy reading!


Business Guide is distributed with the Evening Standard on behalf of APL Media Limited. The following content is provided by advertisers, and while every care is taken in ensuring the content complies with the Advertising Standards Authority and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), the publishers assume no responsibility in the effect rising therefrom, and readers are advised to seek professional advice before acting on any information. Neither APL Media nor the Evening Standard accept any liability for views expressed, pictures used or claims made by advertisers.


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6 HR & RECRUITMENT How to prioritise workplace wellbeing


8 DEVELOPMENT T e importance of upskilling in 2024


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12 MARKETING Richard Pinder on how brands can stay relevant


READ MORE AT LIVING360.UK @LIVING360UK


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Bridebook: The company that’s revolutionising wedding planning


Weddings are joyous occasions: cele- brations of two people’s love in front of their closest friends and family. But weddings are also major busi- ness. And at the heart of this $300bn global industry is Bridebook, the indispensable partner for venues and suppliers, as well as for couples. Bridebook is the leading wedding planning app and website, taking the wedding industry by storm. Over two million couples have planned their wedding on Bridebook — it has everything a couple needs to plan their wedding all in one place. Find personalised checklists, AI-powered budget tools and the largest direc- tory of wedding venues and suppliers in the UK on the app .


Founded by Hamish Shephard,


Bridebook solves the needs of millions of couples and over 130,000 wedding businesses. As the owner of Hedsor House, one of the UK’s most esteemed wedding venues, Hamish saw the challenges of weddings fi rsthand. He’s already transformed one industry, as co-founder of meal delivery kit company HelloFresh. And now his mission is to make the wedding planning journey as joyful as possible for every couple looking to get married. Hamish and his team are on the right path. Bridebook is the highest


rated wedding app in the world, helping couples in 180 countries worldwide. T at’s why it’s the most popular place for UK wedding busi- nesses to promote their services with consistent high-quality leads and bookings. But there’s much more on off er


to wedding businesses than just a listing. Bridebook’s partners get access to state-of-the-art tools to match them with the most relevant couples. Its partners also have


access to a thriving


community of wedding profes- sionals and the richest data and


insights in the industry. T e team also hosts monthly webi- nars for the whole sector, sharing their latest tips and tricks to help businesses thrive. “Bridebook is a cut above other


wedding platforms. T e support is unparalleled and the platform for venues is easy to navigate” — the team at Murthly Castle, Highland Perthshire. Bridebook is at the heart of the


modern wedding industry and is set to go from strength to strength. As Walter Isaacson, former CEO of CNN said, “Bridebook is arguably the


biggest innovation in the wedding industry since the white dress”. If you’re interested in joining


thousands of other wedding profes- sionals and securing more wedding business, then get in touch at hello@bridebook.com.


Check out the world’s number


one wedding planning platform at bridebook.com


3 Planning


QUIZ Find your


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