ASTA VERIFIED TRAVEL ADVISORS The industry standard Lets the world know that you have met ASTA’s criteria for industry knowledge, professionalism, and ethics
For over 85 years, ASTA has been the standard of professionalism, the pre-eminent brand in travel. People don’t look for just an advisor; they look for an ASTA advisor. Our brand is synonymous with trust. Every day, consumers contact us to verify an advisor’s membership in ASTA. Thousands of consumers visit our consumer-oriented website, TravelSense.org, every day to find an ASTA travel advisor. Why do consumers visit TravelSense.org? They come to ASTA because they want to
work with a professional travel advisor they can trust. The ASTA Verified Travel Advisor designation lets the travel industry and the consumer know that the travel advisor has met ASTA criteria for industry knowledge, professionalism, and ethics. This nine-course
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program provides a higher level of verifiable professional business knowledge to the advanced seller of travel and proves proficiency and dedication to their travel career.
The Certification Program will initially consist of nine courses on the following topics: • Advanced Public Speaking • Ethics for Travel Advisors • Legal Overview for the Travel Agency Industry • Marketing YOU! Promoting Your Value • Project Management and Planning for the Travel Advisor
• Real World Sales Tactics • The Art and Science of Negotiation • Agency Relationships and the Law • U.S. Travel Agency Regulatory Compliance