Most entertainment tickets are bought with no problems at all — indeed, on average, more than 10 million tickets a year are sold for theaters in London’s West End alone — and most people simply buy their tickets, turn up and enjoy the show. Ticket purchases on behalf of your clients should be safe and straightforward, with specialist businesses on both sides of the Atlantic catering for the needs of group buyers, tour operators and the travel industry. There are dedicated professionals who know how to fi nd you or your clients the right show at the right price. Let their team help you plan an incredible theatrical experience.
For group buyers, websites in the UK such as groupline.com, as well as an expert team of specialists at See Groups (seetickets.com), make it easy for you to plan a trip, including excellent support and advice. While in the
Travel professionals can fi nd all the resources they need to make tickets available to their clients and promote shows from the likes of broadwayinbound.com, todaytixgroup.com, ticketpipe.co.uk or partners.londontheatredirect.com. All offer wholesale access to FIT and group inventory direct from the box offi ce, which is available online or via API (for example BI pro), with online payment, account facilities and, in most cases, fl exible policies providing a level of trust and security.