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12 • Health, Fitness & Beauty


New Year, New Beginnings - brought to you by APL Media • Wednesday 7 January 2026 ADVERTISEMENT FEATURE Award-winning haematologist


Dr Salim Shafeek is a respected haematologist in the West Midlands


He’s the former clinical director of the Worcestershire Oncology Centre and manages the haematology, oncology and palliative care departments. Dr Shafeek is also the former lead for the stem cell transplant share care programme with Queen Elizabeth University Hospital Birmingham, a member of the thrombosis committee for the Worcestershire Acute NHS Trust


and a senior lecturer for clinical haematology, part of the University of Birmingham’s cancer services. Currently, he serves as the director of laboratories in haematology and research lead for haematology, and is involved in teaching at University of Birmingham and University of Worcester (Three Counties Medical School). Dr Shafeek is an experienced


haematologist who’s worked in private hospitals in West Midlands for over 15 years, treating all haematological conditions, including thrombosis and haemostasis. He’s a winner of many patient


choice awards in his NHS practice and the trust’s chairman’s special award in 2023 for patient care and charity work, and attended the Garden Party at Buckingham Palace in May 2025. Dr Shafeek has also earned the highest clinical excellence awards at trust level since 2015. Being a myeloma survivor himself, he’s involved in charity fundraising for Cure Leukaemia.


CHARITY RUN RAISING OVER £12K


PROFESSIONAL MEMBERSHIPS • British Society of Haematology • American Society of Haematology • International Faculty for the Indian Society for Haematology • Royal College of Physicians


• Royal College of Pathologists • UK Myeloma, CLL and Thromboprophylaxis Forums


• PACES Examiner for MRCP (UK) • Examiner FRCPath Haematology — Royal College of Pathologists


RESEARCHED AREAS Myeloproliferative disorder, thrombosis haemostasis and all haematological malignancies


HOSPITALS WITH PRACTISING PRIVILEGES • The Harborne Hospital (HCA Healthcare) QE Birmingham Campus, Mindelsohn Way, Birmingham B15 2TQ


• The Priory Hospital, Circle Group, Priory Road, Edgbaston, Birmingham B5 7UG


• Spire South Bank, 139 Bath Road, Worcester WR5 3YB


• Droitwich Spa Hospital, Circle Group, St Andrews Road, Droitwich WR9 8DN


For further information


For appointments, visit: haematooncology.co.uk T: 01562 513087/07710 210166 E: salimshafeek@btinternet.com Visit: topdoctors.co.uk/doctor/salim-shafeek Fee assured with all private health insurers in the UK. Direct AOS admission 24/7 to Harborne Hospital through HCA Concierge service.


GARDEN PARTY, BUCKINGHAM PALACE


ADVERTISEMENT FEATURE


How personalised supplement coaching could unlock peak body and mind


How an evidence-based, lab-led approach — aligning supplement form, dose and timing to the person — could improve energy, focus and recovery


As the new year begins, wellness aisles and social feeds are crowded with promises. For some health- conscious readers, supplements have become a confusing, costly and hype-driven landscape. This is the problem Cristina


Gall, a Harvard-trained nutrition specialist, has made it her mission to solve. Through her service, Supplement Coaching, Cristina provides what the industry often lacks: unbiased, science-based guidance tailored to the individual.


A MISSION TO END SUPPLEMENT CONFUSION & MISINFORMATION With a master’s in nutritional epidemiology (Harvard School of Public Health) and over 15 years’ experience, Cristina demystifies supplements through personalised, science-based coaching. “Watching friends and so


many other health-minded people struggle to navigate the confusing world of supplements frustrated me,”


Cristina explains. “I saw them pour money and hope into hype-driven products instead of real evidence.” She founded Supplement


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health-conscious individuals achieve optimal energy, vitality and long- term wellbeing.


SCIENCE, NOT SALES Cristina has no affiliations or paid partnerships with any supplement brands. Her advice is based solely on research and what’s right for the individual client.


FROM GUESSWORK TO DATA-DRIVEN PLANS Cristina’s fully personalised plans are tailored to individual labs, diet and goals. Each supplement is carefully


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HOW IT WORKS New clients begin with a discussion about their health goals. Cristina then reviews labs and current supplements. Clients receive a daily supplement


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PROVEN RESULTS FROM SATISFIED CLIENTS Clients highlight Cristina’s blend of expertise and clear communication,


For further information Visit: supplementcoaching.com/newyear


calling her an invaluable resource on their health journey. “Cristina’s evidence-based approach gives me confidence and clarity,” explains Tracy M Rice, a registered nurse.


EMPOWERING LASTING HEALTH IN A BUSY WORLD Amid today’s information overload, Cristina connects evidence-based science with actionable steps. For those seeking a fresh start in 2026, Supplement Coaching provides a clear path to lasting health gains and wellbeing, replacing guesswork with a plan that delivers real results.


START THRIVING. READER EXCLUSIVE Free 30-min Clarity Call and £50 off any coaching plan. Code THRIVE2026. Book your free online call by 31/1/2026 at supplementcoaching.com/newyear


STOP GUESSING.


Clients receive a daily supplement schedule and guidance on tracking progress. Timing is mapped to meals, training and daily routines


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