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Health, Fitness & Beauty • 11 ADVERTISEMENT FEATURE


Athena Care Homes: delivering heartfelt, person-centred care across East Anglia


Choosing a care home, whether for yourself or a loved one, is one of life’s most important decisions


For families across East Anglia, award- winning Athena Care Homes has become a trusted name, known for placing empathy, dignity and genuine human connection at the centre of daily life. The approach of Athena, which has beautifully designed homes in King’s Lynn, Cambridge, Peterborough and Ipswich, is rooted in a simple but powerful belief: care should feel personal. Residents in every Athena home receive thoughtful, compassionate


24-hour residential care, nursing and specialist dementia support and flexible short-term respite stays. Families seeking temporary care can also benefit from the innovative Respite Loyalty Programme, which offers added reassurance and rewards continued trust in Athena’s services. Alongside this, the organisation


is working towards Dementia Accreditation with NaDCAS, reinforcing the team’s commitment to excellence in dementia care. Life inside an Athena home


is shaped by the people who live there. Resident-led clubs, including art sessions, gardening groups,


community outings and a popular gentlemen’s club, ensure individuals have a genuine voice in their day-to- day experiences. A new initiative, the danceSing programme, has recently been introduced across the homes, bringing residents together through uplifting music, movement and shared moments of joy. These activities are supported by dedicated lifestyle teams who curate daily programmes designed to nurture independence, wellbeing and a sense of purpose. Dining is also central to Athena’s


ethos. Each home’s culinary team is trained to high standards, preparing fresh, seasonal dishes using locally sourced ingredients where possible. Regular tasting sessions ensure menus reflect residents’ tastes, cultural backgrounds and dietary needs. Athena Care Homes is firmly


embedded in its local communities, with long-standing partnerships ranging from GP surgeries to charities and neighbourhood groups. These connections help residents stay engaged with the people and places that matter most. Underpinning every aspect of Athena’s work are four core values:


celebrating every individual; making moments together; delivering authentic care; and being there for one another. These principles shape every interaction and ensure each resident is supported not just as a person in care, but as an individual with a rich life, a voice and the right to live well. Athena Care Homes: where care is delivered with heart.


For further information


E: enquiries@ athenacarehomes.co.uk


Visit: athenacarehomes.co.uk


ADVERTISEMENT FEATURE


Te Australian hairbrush making haircare and gifting more personal


Florietta was created with a clear intention: to make your everyday hair ritual feel softer, more considered and more beautiful


Designed in Australia and thoughtfully crafted, each brush is made to feel personal. The brand’s story began


when founder Jumeirah realised how harsh her daily brushing routine had become. After years of using plastic brushes that ripped and felt rough on her hair, she set out to design something that felt entirely different — a brush that’s good for your hair and looks beautiful on a dressing table. Florietta grew from that desire to create a piece that’s both meaningful and refined, made to be used for years rather than replaced often. At the heart of every Florietta


through knots with care to help reduce breakage and support long- term hair strength. The experience is smoothing, grounding and kind to the hair. Each brush is hand-finished in


Receive 25% off with code


HEALTHYHAIR25 until 1 June 2026


Melbourne and personalised with gold-filled engraving and detailing, a signature touch that’s become deeply loved by the brand’s community. Whether gifted or chosen for yourself, a Florietta brush carries a sense of sentiment and keepsake value, turning a daily ritual into something a little


more special. Florietta remains guided by


quality, intention and thoughtful design, creating pieces made to accompany you through many chapters of your hair journey, and to care for your hair throughout life.


brush is a gentle blend of premium boar bristles and flexible nylon pins. Together, they help distribute natural oils from root to tip for a soft, healthy shine. They also ease


For further information Visit: florietta.com.au


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