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Te Finance & Business Guide - brought to you by APL Media • Wednesday 22 October 2025 ADVERTISEMENT FEATURE


BEN KELLAWAY, IMAGE CREDIT: GLAMORGAN/HUW EVANS AGENCY McLays is bowling over clients


With an agile approach to delivering business-critical communications, McLays is trusted by organisations looking for a print and mail partner with a digital-first approach


ADAPTIVE DELIVERY OF SERVICES During the pandemic, Ben Kellaway, the right-arm bowler for both Glamorgan and Welsh Fire, taught himself to bowl with his left arm. He wanted to be able to deliver a totally different approach to bowling and give himself an edge over the opposition. McLays, through its downstream


access (DSA) postal services brand MiPost, has sponsored Glamorgan for over 10 years and finds itself amazed by Ben’s ability to switch effortlessly between left- and right-arm bowling. His approach is a reminder of how McLays has adapted its services by prioritising digital technologies ahead of traditional print and mail.


MORE THAN A CENTURY As a company that’s been established for well over a hundred years, McLays has a history of developing long-term client relationships becoming an essential part of critical supply chains. Today, the Cardiff-based business


generates ISO-compliant data-driven communications via email, SMS,


To print or not to print, that’s the digital-first question


As a company that’s been established for well over a hundred years, McLays knows how to develop long-term client relationships


tracked and reported via a self-serve client portal. As a further “spin”, certain device


types may be returned directly to McLays for inspection, testing and refurbishment to be used again in the future. Like Ben Kellaway, McLays breaks convention.


physical print and mail, depending upon customer preference, for FCA- and PRA-regulated financial services companies, insurance and other tertiary sector companies.


PUSHING BOUNDARIES The McLays “we fit you, not you fit us” methodology means listening to the needs of clients who often have legacy systems, and can result in less change and cost. With technologies providing


customer access 24 hours a day, McLays also adopts an “always-on” approach using API links, which enables real-time processing, validation and reporting within “lights-out” automated workflows. Applying the above techniques, McLays can quickly pivot and adapt


to new trends and challenges in the communications landscape. This “digital-first” strategy means


printed communications can often be seen as either a VIP channel or a last resort if digital channels have been unsuccessful. When print and mail is chosen,


MiPost DSA maximises postal discounts by consolidating and sorting letter packs on site for delivery directly into the Royal Mail network.


GREENER ON THE OTHER SIDE Sustainability is built into all aspects of McLays’ operations and is independently audited and monitored, with analysis of emissions reported annually. ESG reporting by McLays includes publishing progress and uploading


results to CDP — a global not-for- profit platform. Since 2024, McLays has supported


Project Seagrass, a global-facing environmental charity devoted to the conservation of seagrass ecosystems, restoring and replanting seagrass around coastlines.


PUTTING A SPIN ON THINGS As part of a new Internet of Things (IoT) operation, McLays now fulfils products such as connected devices, telematic black boxes (PODS) and payment devices. By utilising its fulfilment


operational experience combined with its in-house technologies of real-time tracking of component parts with 100% reconciliation, delivery to the recipient is fully


Find out more Visit: mclays.co.uk/agile


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