Te Finance & Business Guide - brought to you by APL Media • Wednesday 22 October 2025


Technology, Software & Marketing • 15 ADVERTISEMENT FEATURE


Don’t get left behind – the nationwide switch-off


The countdown is on


By 31 January 2027, the UK will retire its Public Switched Telephone Network (PSTN) which underpins traditional phone lines and internet connections used by businesses across the country. Services such as analogue phones, ISDN and older broadband will no longer work, meaning a switch must be made to modern internet-based solutions. Or they risk disruption. As a leading UK provider of


telecom and IT solutions, Wavenet has over 22,000 customers across the country, and to date has helped


thousands of them prepare for the upcoming switch-off. The UK is leading the way in


rolling out full fibre broadband, but while 55% of Wavenet’s PSTN customers already have full fibre available, the IT provider is witnessing a surprising number of companies underestimate the sheer scale of this often-lengthy process. Those that wait any longer risk bottlenecks, delays and costly interruptions. Wavenet’s technical experts recommend getting ready to begin your migration now to stay ahead. Every business is affected, from


BARRY WARD


small shops to multinational corporations and everything in between. Many rely on critical services connected through old, traditional phone lines, such as payment terminals, lift controls, security systems or telecare. The challenge is that neither BT nor other telecom providers can automatically see what equipment is connected at the end of each line. This means teams must audit their systems and work


with suppliers to ensure essential services continue running after the switch-off. Where fibre isn’t yet


The PSTN switch-off is


coming… are you ready? Contact


Wavenet to find out how to migrate with ease


available, an interim solution called SOGEA can keep businesses connected; however, this is temporary and will eventually be replaced by full


fibre as coverage expands nationwide. Openreach, the


company behind the majority of the network, is also consolidating


telephone exchanges to make the network more resilient and efficient. Acting now can give businesses


a clear advantage of reliable connectivity, future-proof infrastructure and uninterrupted operations. Ignoring the switch-off


For further information


Barry Ward, E: barry.ward@wavenet.co.uk T: 0121 809 3601 Visit: wavenet.co.uk One Central Boulevard, Blythe Valley Park, Solihull, West Midlands B90 8BG


simply isn’t an option, with delays potentially leading to downtime, lost revenue and unexpected costs. Companies that act today will stay


connected, competitive and ready for the future. Those that wait risk being left behind.


ADVERTISEMENT FEATURE AI in sales: win or fall behind?


The brutal truth about lead generation: most marketing efforts are missing qualified targets entirely


While businesses burn through budgets with scatter-gun approaches, forward-thinking companies are deploying precision-targeted AI operations that work around the clock. Meet the typical business


owner’s nightmare. Like many SME leaders, you’re trapped spending excessive hours weekly on tasks that should be automated. Manual prospecting, endless follow- ups and watching qualified leads slip through system cracks while you’re buried in administrative busywork. The hidden cost extends far beyond wasted time. Traditional “carpet bombing”


marketing is becoming obsolete. Customer acquisition costs continue rising year-over-year, yet most businesses still rely on generic email blasts and hope-based strategies. Meanwhile, qualified prospects frequently never receive proper follow-up, and sales teams waste significant time on administrative tasks instead of closing deals. The paradigm has shifted.


Companies like Syrvi AI are proving that the future belongs to those who deploy complete AI-powered


For businesses ready to make


this transformation, Syrvi AI has created an exclusive opportunity for readers to experience this revolution first-hand. Syrvi AI’s offer: free strategic audit,


first month service complimentary, and 10% lifetime discount secured with 90-day results guarantee (no commitment required). Only first 10 businesses qualify. T&Cs apply.


READY TO END YOUR LEAD GENERATION NIGHTMARE?


ISTVAN VIGH


sales forces, not disconnected marketing tools. We’re talking about specialised AI agents working continuously — from intelligent lead scoring and voice-based qualification to precision outreach and automated follow-up sequences. Consider the transformation


possibilities: marketing agencies achieving dramatically increased content output while AI voice agents deliver superior lead conversion rates with exceptional call quality scores. Solar companies eliminating protracted deal cycles and


PETER JUHASZ


transforming poor response rates into thriving pipelines. These aren’t incremental improvements — they’re complete operational overhauls. The difference lies in moving


from reactive to proactive intelligence. While traditional approaches wait for prospects to engage, AI agents actively identify buying signals, personalise outreach at scale and nurture relationships with surgical precision. They handle objections, book qualified appointments and ensure no opportunity falls through the cracks.


You didn’t start your business to


become a follow-up administrator. The companies winning today understand that success isn’t about working harder — it’s about deploying intelligent systems that capture opportunities while you focus on strategy and growth. The question isn’t whether AI


will transform lead generation. It’s whether you’ll lead the transformation or watch competitors capture your market while you’re still managing spreadsheets manually.


Scan the QR code to claim one of the 10 spots. Offer ends: 2 November 2025.


For further information


T: 0203 337 6388 Visit: syrvi.ai


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