Saturday 6th September 2025 • Promotional Content


Worldwide Travel T e Travel Guide This is more than a holiday


£150 off your next journey. Use code ‘September150’ at checkout


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REPLACING TRADITIONAL PACKAGE BREAKS WITH ADVENTURE AND DISCOVERY T e


package holiday is


More meaning. More curiosity. great if


you want to fl y somewhere predict- ably sunny and hot, lie by a pool and dine at


you’re craving adventure, culture and cuisine, you may want to try some- thing diff erent.


THAT ERA IS FADING T e traditional holiday hasn’t real- ly changed in 20 years. Same planes, same hotel wristbands, same scram- ble for the sunniest corner of the same pool. While there’s still a strong market for doing absolutely nothing, it’s no longer enough for everyone — and it doesn’t always make for a unique travel experience. A new generation of travellers


has emerged and they’re looking for something more.


the hotel restaurant. But if


More stories to bring home than pool- side antics and the best evening enter- tainment. Many are couples in their twenties to forties, and they’ve done the beach break — they’ve felt the creeping boredom set in on day four, and they’re not going back. T ese people don’t want to escape life; they want to feel it more deeply.


JOURNAWAY WAS BUILT FOR THIS KIND OF TRAVELLER T e company specialises in what it calls journey design — immersive, longer-form trips, curated by ex- perienced travel experts for people who want more than just a place to


stay. T ese are journeys with


soul, structured with purpose and fl exible by design. Instead of repeating a seven-day


loop of buff et, hammock and repeat, these journeys invite travellers to:


• Explore ancient temples and buzzing side streets across Japan’s islands by train • Watch the Northern Lights from a glass-roofed igloo in Lapland • Glide past limestone cliff s on a sampan cruise through Vietnam’s Halong Bay • Drive South Africa’s Garden Route, then head to Addo for a chance to spot elephants in the wild Each experience off ers enough


structure to relax, without rigid itin- eraries or group tours. T is is trav- el designed for autonomy, comfort and meaningful discovery — not the usual organised excursions. Travellers are becoming more in-


tentional about how they spend their time and money, meaning experi- ence-led travel is on the rise. It’s less about checking out and more about tuning in.


THE JOURNAWAY EXPERIENCE Every trip with Journaway is: • Curated by experts, not based on crowdsourced reviews • ATOL protected, with free cancella- tion on all trips • Instantly bookable online • Rated 4.8 stars on Trustpilot by thousands of travellers • T oughtfully priced to off er excep- tional value • 100% tour-guide free Journaway isn’t for everyone and


some may still prefer the simplicity of a fl y-and-fl op deal. But for those seeking the kind of travel experience that adds something to their relationship, to their memory, to their sense of the world, the old model may no longer be enough.


Traditional is out — it’s time to start travelling deeper.


Explore more at journaway.com


*TERMS & CONDITIONS APPLY: VALID FOR NEW BOOKINGS ONLY MUST BE BOOKED DIRECTLY AT JOURNAWAY.COM PROMO CODE MUST BE ENTERED AT CHECKOUT TO APPLY NOT REDEEMABLE FOR CASH CANNOT BE COMBINED WITH OTHER DISCOUNTS OR PROMOTIONS OFFER VALID UNTIL 30 SEPTEMBER 2025


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