Inside ICI
Casting Voices: Taking the Industrial Conversation Public
n June, U.S. Manufacturing Today welcomed Merrin Muxlow, representing the Investment Casting Institute, for a discussion on the critical role of investment casting in reshoring, industrial resilience, and workforce development. The conversation explored how small and mid-sized manufacturers — especially in metal casting — contribute to a stable, advanced, and secure industrial base.
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Key topics included: Supplier resilience: Tier 2 and Tier 3 manufacturers face the greatest risks during global disruptions yet remain essential to a healthy supply chain. Reshoring in practice: Beyond the headlines, reshoring depends on mid-sized, process-driven companies building modern capacity with skilled labor. Workforce pipeline: Skills retention is critical for long- term competitiveness. Association impact: Regional and national associations, including ICI, help connect policy, workforce, and production realities on the ground. Podcasts are becoming an important tool for industrial marketing and education. According to Edison Research, 42% of Americans listen to podcasts monthly, with the average weekly listener spending more than seven hours on shows
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they trust. B2B decision-makers increasingly turn to podcasts for industry knowledge and analysis. For manufacturers, podcasts provide a channel to communicate technical expertise, tell authentic stories, and build trust with buyers, policymakers, and the next generation of skilled workers. Unlike traditional marketing, podcasts allow for richer narrative and context.
Opportunity Awaits for ICI Member Companies The ICI is ready to assist member companies interested in participating, from identifying appropriate podcasts to preparing effective talking points. Members interested in these opportunities are encouraged to contact the ICI directly. As reshoring, workforce, and innovation discussions
intensify, it’s vital that investment casting experts take place in the public discourse. Podcasts represent a strategic channel through which ICI members can ensure their valuable perspectives and expertise are clearly heard. Merrin Muxlow is coordinating opportunities for ICI
members to participate in podcast conversations and can assist in matching your experience with the right platform. Reach out directly to Merrin at mmuxlow@investmentcasting. org to discuss next steps.
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