COVER STORY


Why Sellers Need to Take a Value-Based Approach Now is the time for the skill set, mindset, and tool set of ValueSelling


“Everybody is overwhelmed right now,” says Julie Thomas, president and CEO of ValueSelling Associates.


In addition to the economic inflation we’re all facing, there’s inflation of information, too. There’s too much information coming from too


many sources and too little time to sort through it all – so how can we reach buyers in this post- pandemic, virtual-first world? We need to adopt selling solutions that underscore simplicity. More than ever, the selling solution for today’s


4 | VALUESELLING ASSOCIATES SPECIAL EDITION 2022 SELLING POWER © 2022 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


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