FORECASTING


Is Your Sales Forecast like a Hand of Texas Hold ’Em?


BY JB BUSH If you’ve ever found yourself in a card game


– either on a Saturday with your pals or in a high-stakes Las Vegas game – then you know it comes down to how well you can bluff your opponents: Do you have the cards to win the pot, or are you simply hoping the other players don’t call your bluff?


14 | VALUESELLING ASSOCIATES SPECIAL EDITION 2022 SELLING POWER © 2022 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


JB BUSH MANAGING PARTNER VALUE SELLING ASSOCIATES


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