COACHING


Coaching to a Sales BY CARLOS M. NOUCHE


Your company has chosen to change its sales methodology. It has made a significant investment – and taken up a good chuck of salespeople’s time to train them on the new sales approach. Six to 12 months later, the work seems to have gone nowhere.


We’ve all been there. Many on your team took


away specific skills, concepts, and tactics that will become part of their sales approach


for life, so why didn’t the new sales methodology get adopted company wide? Why didn’t everyone pull together to deliver on this incredible promise


20 | VALUESELLING ASSOCIATES SPECIAL EDITION 2022 SELLING POWER © 2022 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


Methodology: How to Drive Sustainable Adoption


CARLOS M. NOUCHE PARTNER AND VICE PRESIDENT VISUALIZE INC.


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