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How Can B2B Sales Teams Leverage Big Data like B2C


ROB RISTAGNO


There’s a large misconception that “big data” only applies to consumer brands. If B2B sales teams believe in this myth, they are holding themselves (and their commission checks) back.


6 | SEPTEMBER/OCTOBER 2020 SELLING POWER © 2020 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


As a B2B sales professional, you can use data to grow sales. With the right mindset you can do it today – easily and inexpensively – without spending millions of dollars and several years building out your infrastructure. Here are three things to consider.


BE HYPOTHESIS DRIVEN You might be thinking, “I have no data.” Or, on the flip side, you may be asking yourself, “Where do I start? There is too much data!” Here’s the


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