TECHNOLOGY


AI’s Biggest Impacts on Sales Over the Next Year Aren’t What You Think


BY ASAF SHEVACH


There is hardly a business-development or sales professional on Earth who will tell you that AI hasn’t changed their operations. From recording and analyzing calls to providing insights that allow every team to utilize the top-performing playbook and assisting in drafting effective sales sequences, AI helps save time and produce better results.


30 | MAY/JUNE 2025 SELLING POWER © 2025 SELLING POWER


The next frontier promises a complete reimagining of B2B sales. Driven by generative AI (Gen AI) and predictive AI (Pred AI), this shift could yield up to 1.8x margin impact through boosted revenue and streamlined operations. With rising competition, changing buyer expectations, and economic uncertainty, companies are increasingly challenged to deliver personalized experiences. To stay competitive, integrating intelligent sales assistants, precise predictive sales models, and (eventually) autonomous agents is a must.


INNNI / SHUTTERSTOCK.COM


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41