CONTENTS MAY/JUNE 2025


COVER STORY 20 | Marc Benioff:


Sales Visionary BY SELLING POWER EDITORS


FEATURE STORY 14 | Selling Power's Top Sales


Training Companies in 2025 BY SELLING POWER EDITORS


SKILLS 6 | How to Identify and Land Bigger


Customers BY WILLIAM F. KENDY


10 | 9 Types of


Decisions People Make When


Buying BY JOHN R. GRAHAM


DATA-DRIVEN LEADS 24 | Data-Driven Insights Lead You


to Sales BY ARJUN PILLAI


PSYCHOLOGY 26 | How to Act on


Your Positive Goals BY SELLING POWER EDITORS


ONBOARDING 29 | Get On ...


And Stay On: How to Establish New Sales Hires for the


Long Haul BY HENRY CANADAY


MOTIVATION 12 | 7 Motivational Tips


to Survive in Sales BY WILL ROBERTSON


TECHNOLOGY 30 | AI's Biggest Impacts on Sales Over the Next Year Aren't What You Think


BY ASAF SHEVACH


TRAINING 34 | Leveraging CRM Tools to Enhance Sales Training


Effectiveness BY TOM SNYDER


QUALIFYING 36 | Don't Waste Your


Time on Tire Kickers BY MICHAEL CARLIN


CLOSING 38 | Turn Maybe into Yes


BY ANDREW FRITTS


DEPARTMENTS 5 | Blog


41 | Thoughts to Sell By SELLING TIPS


8, 13, 25, 28, 35


VIDEOS 7, 11, 31


SELLING POWER MAY/JUNE 2025 | 3 © 2025 SELLING POWER


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