2. DARE TO THINK IN AWESOME DIMENSIONS. When you think about what you want to achieve, do you think of your self- proclaimed limits? Why stop where you stop? Try thinking in unusual or outrageous terms.


3. DON’T DWELL ON DEFEAT. When you give up in your mind, your mind gives up on you. Once this happens, the rest is downhill. Remember: There is no such thing as failure; there are only outcomes. If you don’t like your outcome, try changing your activity.


4. TAP MOTIVATIONAL RESOURCES. To counteract negative memories and thoughts, flood your mind with posi- tive input every day by listening to motivational recordings – a podcast or audio book – while working out, on the drive home, on the road, or first thing when you wake up.


5. STAY COMMITTED TO YOUR CAREER GOALS. People tend to be on the lookout for


SELLING TIP


Criticize with Care No one likes criticism, but it’s here to stay. And you will get your share of criticism – regardless of how honest, industrious, and altruistic you may be. Whenever you take a stand on a subject, realize there


will always be someone with an opposing viewpoint. Consider these groups: theologians vs. atheists, environ- mentalists vs. industrialists, pacifists vs. militants. What’s “in” with one group is “out” with another. Whether you are an involved individual or a passive bystander, you will experience rejection. Often a person of strong ideals and dedication is loved and admired by some but detested by others. A person who does not have strong ideals and dedication may receive criticism for being indecisive or lazy. Learn to distinguish envy from constructive criticism.


You will find that rejections don’t cause any great losses. Many malcontents who cannot live up to their own ex-


“Don’t just take notice; take action!”


a better deal. Lack of personal career commitment is the greatest source of dissatisfaction with one’s profession. Get committed and learn to just say no to anything that doesn’t support your career purpose.


6. DO NOT ALLOW SETBACKS TO CONTROL YOU. If you do, then your supporters may think you don’t have the resolve to stick to your plans for success. When you face an inevitable disappoint- ment, accept it as a learning experi- ence and find creative ways to work through it. You can choose to react to a disappointment by seeking solace and quitting, thus weakening your ability to do something posi- tive about it. Or, instead of shrinking from challenges, you can choose to learn, resolve to handle a similar situation differently the next time around, and grow.


7. NEVER BE INTIMIDATED. Most success is more perceived than real. It does no good to envy the pos- sessions of others. There is a teaching in Buddhism: “People are not their stuff.” This means that, if you take all of your elements – such as your pride, body, friends, money, status, position, job, and anything else you can think of that you normally use to define another – and remove them from yourself, the real you is left. You are as important as anyone else on the planet.


Remember this saying: “If it is to be, it is up to me.” You have to accept responsibility for getting what you want in your life. When you don’t like a situation, take action to change it. Waiting for someone else to make the changes you want decreases your motivation and abil- ity to act. By waiting, you diminish yourself and your cause. 


pectations try to pull others down with them. Your valued opinions can greatly affect your deci- sions and actions. Many factors affect your opinions: environment, heredity, lifestyle, experiences, education, maturity, age, sex, needs, desires, and frame of mind. Considering all these influences, it’s easy to see how im- possible it is for any two people to agree on everything. You can eliminate some criticism by: • Keeping your goals in mind • Never imposing your will on others • Wishing happiness and fulfillment for others • Standing firm on your beliefs People will recognize these qualities and admire you


for them. They will sense and respect your courage of conviction. Don’t waste time worrying about criticism. If you do, you may paralyze yourself. Make decisions according to what you think is right. When you are happy and busy doing what you think is important, you will spread hap- piness to others. Be content to receive appreciation and approval, and ignore the nuisance of criticism.


– WILLIAM EDDY


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