TIPS READER TIP
Practice Makes Perfect
Most of us take some time to prepare notes for a sales presentation, but rarely seem to have the time needed to learn the material. The result? Good information never reaches the audience because the speaker merely reads the information and nobody listens. To avoid this, practice, practice, and practice some more. Prepare information as you usually do, and then read the text aloud once or twice, recording your presentation. Then, wait an hour or two and, with notes in hand, play back the tape. How does it sound? Make notes in the text and rerecord the revised presentation. Later, write the key points of your presentation on a card. Practice, one last time, from the list of key points.
Once you master these steps they will become some of your most useful ways to prepare for any sales call.
– PAUL CAHILL
SELLING TIP
Five Quick Pointers for Public Speaking Success
Whether you are presenting your product to an audience of hundreds or presenting innova- tive ideas to the board of your company, by observing these five basic skills, you can deliver an in- teresting, effective presentation. 1. Choose a topic you are cer- tain will interest your audience and on which you rate an ex- pert. These are the two most critical elements in boosting your confidence and ensuring a professional delivery.
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Speech is power: speech is to persuade, to convert, to compel. It is to bring another out of his bad sense into your good sense. RALPH WALDO EMERSON
VIDEO: HOW CAN YOU MULTIPLY THE INTELLIGENCE OF OTHERS?
2. Decide the most important points you want to commu- nicate; then, organize your talk accordingly so you do not exceed the allotted time. Never write your talk word- for-word – and never read a prepared speech. It is better to write key words in outline form on note cards and prac- tice the talk from your notes beforehand.
3. Use the microphone to enhance your talk – and not as an object to be feared. Adjust it to your height and voice level and speak nor- mally into it.
4. Use well-designed visuals as a supplement to – not a substitute for – your talk. Your audience can read just as well as you can.
5. Let your personality show through as you speak. Ex- pressing a genuine enthusi- asm and eagerness to share your expertise – and using humor and personal anec- dotes that have applicability to your subject – will help you forget yourself and endear you to your audience.
– LINDA A. SCHUMACHER SELLING POWER MAY 2018 | 5 © 2018 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.
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