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LEADING
CULTURE DESTINATION OF THE YEAR 2018
ZEITZ MOCAA
“There was a real worry with this project about whether we could get people to come inside,” - Thomas Heatherwick (Dezeen Magazine, September 2017)
It sounds absurd that a captivating structure would not be sufficiently inviting for visitors to wander inside, however, this was the top challenge for renowned British architect Thomas Heatherwick while developing the design of Zeitz MOCAA. Museum-going and Contemporary Art were both far cries from the common interests of the residents of Cape Town and therefore the structure needed to essentially push through the curiosity of visitors to captivate them to walk inside. In other words, the structure needed to have texture and its identity needed to lie in the interior in order to drive visitors to simply wonder in. Therefore, Heatherwick opted for the following approach “Our role was destructing rather than constructing, but trying to destruct with a confidence and an energy, and not treating the building as a shrine” (Dezeen Magazine, September 2017).
Fast-forward to the opening of Zeitz MOCAA in 2017, and visitors have become completely immersed by the power and soul of the “honeycomb-like” labyrinth that guides the visitor’s experience and entices them to discover each and every exhibition space. The collection focuses solely on contemporary artists from South Africa and the Diaspora and has propelled Contemporary African Art into the global art scene. With over 100 individual gallery spaces the collection includes emerging artists as well as established African artists such as Chris Ofili, El Anatsui and William Kentridge.
Over the last year, Zeitz MOCAA quickly became a must-see cultural destination that has captivated the interest of visitors worldwide due to its impressive architecture and unique collection. In addition, the V&A Waterfront area, on which the museum sits looking over the sea, has expanded into a mixed-use district that includes residential, commercial and entertainment spaces. As a result of its rapid development and strong impact in today’s cultural sphere, Zeitz MOCAA was unanimously selected by our jury as the 2018 Leading Culture Destination of the Year.
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