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SOFT POWER DESTINATIONS OF THE YEAR


BEST ACTIVATION Bursting At The Seams, Makati , Phi lippines


Philippine Detention Centers, photographs by Rick Rocamora, organised by Filipinas Heritage Library, and exhibited at the Ayala Museum is the winner of this year’s Soft Power Destination Award, Best Activation. BURSTING AT THE SEAMS is recognised for its truthful depictions of the state of the Philippine jail system. Visitors to the exhibition are empowered to share their reactions and their thoughts with legislators about the country’s prison system. This exhibition and the public’s positive engagement with it demonstrate how a historical museum can step outside its traditional role of examining the past to setting the agenda for the future of the Philippines and other nations with penal systems in need of reform.


BEST CULTURAL DISTRICT Fogo Island, Newfoundland, Canada


Fogo Island is the winner of this year’s Soft Power Destination Award, Best Cultural District for the community and destination building work of the Shorefast Foundation, including the Fogo Island Inn, and Fogo Island Arts. In a short five-year period, the Shorefast Foundation has revitalized the isolated fishing community of Fogo Island, and created and international cultural destination through artist residencies, and inspiring architecture. Fogo Island has developed entirely new kinds of answers to community issues–and artistic issues as well. Local artists create works inspired by the legacy of Fogo Islanders having lived for 300 years on an island off the island of Newfoundland’ mainly as fishermen. The Shorefast Foundation links local people to the visitors from ‘away’ through a unique programme of local ambassadors. At the same time, Fogo plays host to artists from communities and cultures from around the world, transforming the island into a place for cross-cultural collaboration in a magical geography.


BEST CULTURAL ORGANISATION Museum of Tomorrow, Rio De Janeiro, Brazi l


Rio De Janeiro’s Museum of Tomorrow is the winner of this year’s Soft Power Destination Award, Best Cultural Organisation for its work prototyping a more sustainable and social future using both traditional and experimental technologies through a trans-disciplinary approach. The Museum of Tomorrow is working to engage global society in solving the world’s urgent challenges in the areas of sustainability, coexistence, climate change, gender equality, water, energy and social justice among others. The museum has maintained relevance and importance to its local community and is ensuring accessibility through free access cards for all residents and employees of its local port area.


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