THE LEADING
CULTURE DESTINATIONS AWARDS
Over the last five years, we have had the privilege of recognising the latest developments within the expanding sector of cultural travel, witnessing various trends that have effectively brought the travel industry ever-closer to culture. From the expansion of the digital footprint of museums, to the increase of culture-focus travel programmes, cultural travel has truly exploded into the global scene.
As we carefully selected the nominees for this year’s Leading Culture Destinations Awards, one clear trend defined the clear majority of the nominated destinations: immersion. Cultural destinations have been exploring new and diverse ways to completely envelop visitors in overwhelming sensory experiences through art, architecture and technology. Our winners truly mastered the art of immersion, employing a wide variety of approaches and tools to take the visitor beyond a mere visit, into the sphere of profound cultural experience.
We are very thankful to have collaborated with such an exciting group of cultural destinations over the last 12 months, and we are proud to provide a platform to highlight the leading examples of successful cultural travel. We hope the selection of our jury this year will inspire you to travel yourself smart.
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