LEADING


CULTURE DESTINATIONS OF THE YEAR


What truly makes a “cultural destination”? Beyond the latest blockbuster exhibitions and breath-taking works of architecture; today’s Leading Culture Destinations create highly curated experiences for even the most demanding of visitors. From the site-specific solo-exhibition by Philippe Parreno at Gropius Bau to the collection-inspired merchandise at the Mumok Shop, our winners exemplify the power of an immersive experience by defying the norms of cultural visits and taking visitors into an alternative reality through the power of art, architecture and design.


YSL MUSEUM, MARRAKECH, MOROCCO


FONDATION JARDIN MAJORELLE, MARRAKECH PHOTOGRAPHY BY NICOLAS MATHÉUS


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