Keeping in the loop


A wealth of tools, support schemes and technology are helping homeworkers stay connected, says Emma Blackmore


W


hile homeworking offers flexibility and independence, it can sometimes feel isolating,


making it more important than ever to build and maintain professional relationships. Whether you are adjusting to homeworking, elevating your personal brand or expanding your product knowledge, these opportunities will help you stay connected to colleagues, clients and suppliers.


MAKE FACE-TO-FACE COUNT


In-person events are an important part of staying in touch with to the wider industry. Fam trips, conferences and networking events hosted by suppliers, tourist boards and trade associations are an effective way to meet industry colleagues, make new connections and stay on top of any new developments.


57% travelweekly.co.uk


Growth in attendance of Travel Counsellors’ Together events


Trade marketing body Tipto regularly holds roadshows, SuperShows (large-scale networking events) and training for agents. For the 12 months from September, it’s aiming to hold a minimum of 35 face-to-face events. Travel Counsellors reports a 57%


year-on-year growth in attendance at its TC Together events, which combine company updates, networking and educational sessions, while 600 of its agents have participated in fam or incentive trips over the past year.


BUILD YOUR ONLINE PROFILE


Consistent social media activity, client testimonials and email newsletters play an important role in nurturing client connections, raising awareness of your brand and building trust. Constant Travel places significant emphasis on marketing and networking workshops that help agents showcase their personalities, expertise and travel knowledge online, while InteleTravel supports agents with its Content Concierge tool designed to


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PICTURE: Shutterstock/Rawpixel


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