TOP AI TIPS FOR AGENTS
MELISSA STONEHOUSE director of travel sellers for the UK & Ireland, Scandinavia and
Benelux at Amadeus
O Use AI to enhance your expertise, not replace it – combine AI-driven efficiency with human insight O Use AI tools to better understand your
clients and tailor recommendations OWork with AI-powered platforms that
offer secure and reliable solutions O AI is evolving quickly, so start small, test
as you go and build confidence over time O AI can help scale your business, but
relationships, trust and service remain key differentiators
expect seamless, end-to-end journeys tailored to their individual needs.” Many agencies have created their own
in-house AI tools within the last year to allow homeworkers to focus on delivering a more personalised service for their clients. Not Just Travel unveiled its new NJT Smart AI tool earlier this year, which helps agents with social media posts and marketing strategies to help attract new clients. InteleTravel has created a pair of AI tools – Content Concierge for curating social media posts and Jinn, an AI-powered itinerary builder. Agencies are constantly developing
their tech tools to keep driving results. “Technology is a key enabler of our success,” says Matt Harding, managing director of franchise sales for Travel Counsellors. “We’re continuing to evolve this with innovations such as TC Co-Pilot, our AI assistant designed to streamline day-to-day tasks, provide intelligent recommendations and create more time for personal service.”
OPPORTUNITIES AND OBSTACLES Harnessing the power of AI can play a huge part in agents’ success stories. It certainly comes with its positives. “While office-based agents can often rely
on supervisors, nearby colleagues and shared expertise for quick answers, AI can provide homeworkers with instant, 24/7 support, helping them work with greater confidence
The buying power of a major operator, the feel of a
We’re a business built by travel business owners, for travel business owners. If you’re ambitious and ready to grow, let’s talk - confidentially.
24 JULY 2026
travelweekly.co.uk
PICTURE: Shutterstock/Wanan Wanan
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