Sector specialists
Focusing on a niche can help you excel in a competitive market, finds Rhodri Andrews
T
ravel agents operate in a competitive environment, so it’s vital to stand out from the crowd. One way is to focus on a particular type of travel, where you can forge a reputation
built on specialist knowledge and hone a loyal client base. Picking your niche is the hardest part. It could be an area you really
enjoy, or perhaps you’ve spotted a corner of the market no one else is properly serving. Whatever you choose, it can help you secure success. Here are four agents who are thriving with their specialisms.
HARRY WALES TRAVELOSOPHERS Specialises in: Accessible holidays
Q Why did you decide to focus on
accessible travel? A As a disabled traveller, I’ve experienced first-hand how inconsistent accessibility can be across the industry. Something as simple
as booking a hotel room or confirming accessible transport can quickly become stressful if the right support isn’t in place. Those experiences inspired me to improve things for others. There was a real gap within the industry for honest, knowledgeable and practical advice from somebody who genuinely understands the challenges disabled travellers can face.
Q How do you use your experiences as a disabled traveller
to help with your client enquiries? A Accessibility means something different to everybody, so I really listen to each individual’s needs. Travelling as a disabled person myself, I know the questions that often get missed. For example, it’s not enough to simply ask if a hotel has an accessible room. I want to know if there is a step into the bathroom, whether the shower is genuinely usable and how far the room is from the facilities. Clients feel reassured they’re speaking to somebody with personal experience and that level of empathy and understanding is important.
travelweekly.co.uk
Harry Wales’ clients are reassured by his personal experience
Q What considerations go into building an accessible
travel itinerary? A It’s a very personalised approach, because no two travellers or disabilities are the same. Everything is considered carefully, from airport assistance to hotel layouts and even restaurant accessibility. Communication is key, so I speak directly with suppliers to verify accessibility information. Travel should feel exciting, not intimidating.
Q How is business going for you? A Business is going really well. I’m incredibly proud to see accessible
travel becoming a much bigger conversation within the industry. I’ve also seen growing engagement from suppliers and tourism partners. It’s rewarding to know the work I do helps people gain confidence to experience destinations they might have thought were out of reach.
JULY 2026 11
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