The era of AI


Artificial intelligence has become an all-but-essential part of a homeworker’s toolkit, but it’s important they harness it in the right way, finds Rhodri Andrews


W


ith so many strands to any home-based travel role, agents have to be both


organised and adaptable. Whether it’s essential admin tasks, crafting the perfect itinerary or dealing with problems during client holidays, there are a lot of plates you have to keep spinning. Advancements in technology and


artificial intelligence (AI) have helped ease the burden by allowing agents to streamline


travelweekly.co.uk


tasks such as social media post creation and back-office duties. Now, using tech in some form or another has become an essential part of keeping on top of everything.


ADOPTING AI


Homeworking agencies have long embraced tech. The desire to get an edge over competitors has meant many agencies have built powerful CRM systems – the operational backbone of each company


– that can build itineraries, create dynamic pricing, analyse client data and much more. They’re now par for the course and


AI is the newest tool homeworking agents have been adopting. “Artificial intelligence is becoming increasingly important as the travel industry moves towards more dynamic, personalised and real-time experiences,” says Melissa Stonehouse, director of travel sellers for the UK & Ireland, Scandinavia and Benelux at Amadeus. “Travellers


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PICTURE: Shutterstock/Wanan Wanan


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