TOURIST BOARD


Request for proposal


Procurement of consulting services for public relations services for the United Kingdom (UK), Ireland and the Nordics (retender)


DEADLINE: Wednesday, March 11, 2026 at 1pm (GMT/UTC-5 local time) T


he Jamaica Tourist Board (JTB) is reviewing the assignment of its public relations services for the United Kingdom


(UK), Ireland and the Nordics. It is inviting proposals from suitably qualified public relations (PR) firms with demonstrated capabilities in strategic media relations and a proven record of success in developing and implementing fully integrated, dynamic public relations plans with government entities in the travel and tourism industry, to be considered for review.


The JTB directs the marketing of brand Jamaica – one of the world’s leading destinations – through all applicable channels, including above-the-line mainstream media and new media channels to position destination Jamaica strategically and prominently in travel markets worldwide. The deliverables include, but are not limited to, the elevation of the destination and development of strategic tourism public relations efforts by targeting national and international communities in the UK, Ireland and Nordics market.


The JTB is interested in securing a qualified, committed and reliable partner that will fulfil the objectives and align with the core business of attracting more visitors to drive economic benefits for the destination. The scope of work will include, but not be limited to, the following:


1. Brand awareness and media coverage/manage media relations 2. Manage crisis communications and brand reputation 3. Market positioning 4. Destination promotion 5. Thought leadership, sustainability and responsible tourism 6. Monitor and measure media coverage 7. Develop big ideas, strategise and plan 8. Create relevant PR and communications programmes 9. Coordinate media activities


10. Provide media support for corporate, B2B and B2C events 11. Manage media and influencer engagement, trips and marketing 12. Leverage social/digital platforms and technology


Eligibility: Submission of business registration document. Demonstrable record of a minimum of five years’ experience in tourism, destination marketing and communications, and related activities.


Document availability: The request for proposal (RFP) document is available for download via the government of Jamaica’s e-GP procurement system at www.gojep.gov.jm. Bidders are required to register as a supplier to access the RFP document. For assistance regarding registration, training on use of the platform, download of tender documents and upload of tender proposals, please contact the Ministry of Finance and the Public Service, Office of the Public Procurement Policy Unit Customer Care Desk on +1 876 932 5220/932 5253 or email opppcustomercare@mof.gov.jm.


Submission deadline:Wednesday, March 11, 2026 by 1pm local time. Proposal submissions should be guided by the tender requirements and completed using the forms in the issued RFP. Proposals are to be submitted electronically in PDF format via the government of Jamaica’s e-GP procurement system at www.gojep.gov.jm.


The JTB reserves the right to accept or reject any proposal and to annul the bidding process and reject all proposals, without thereby incurring any liability to bidders at any time prior to the award of contract.


For further information, please contact the JTB at: procurement@visitjamaica.com or call +1 876 929 9200.


PICTURE: Shutterstock/Romaine W


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