DESTINATIONS UPSELLING | WINTER SUN 7
ADD EXCURSIONS
Pre-booking activities can boost the value of a break considerably, as well as being key selling points for a particular resort or destination, doing more to engage clients than pictures of a hotel room while also giving them the escapism they crave right now. Tara Taylor, product manager at Elegant Resorts, recommends the private cinema experience at One&Only Reethi Rah (pictured), where couples or families can have their own beach set-up for a movie under the stars. Or she recommends the private beach day at fellow Maldivian hotel Six Senses Laamu, where guests are taken by speedboat to a deserted island and picked up again that evening, leaving them with a day to themselves on their own private island.
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LOOK OUT FOR TRENDS AND DEALS
Winter sun doesn’t just mean sitting on a beach – consider outdoor adventures, self-drive holidays, and other trends set to be more popular post-coronavirus. Rebecca Platt, sales and marketing director for SunSwept Resorts, owner of the BodyHoliday resort (pictured) in Saint Lucia, says: “As travel returns, we will look to maximise our time away, using it to immerse ourselves in destinations, improve our wellbeing and enhance our relationships. This increased appreciation for travel will offer agents opportunities to add value and product suggestions for the client. The Covid-19 situation has really put an emphasis on health and we expect to see consumers looking to incorporate more wellbeing experiences into their travel plans. BodyHoliday offers a range of wellbeing activities, including yoga, meditation, watersports, fitness classes, a BodyScience consultation and daily 50-minute spa treatment.” Look out too for deals enticing guests to return, such as fellow Saint Lucian resort Windjammer Landing’s offer of $150 resort credit on all new bookings, to be spent on spa, dining or activities around the resort.
travelweekly.co.uk
28 MAY 2020
25
PICTURES: Shutterstock; Thiago da Cunha; Joanna Skladanek; Sandals
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