expert ASK THE Alison Murphy,
product and commercial manager for Australasia and the Far East, If Only
5 SPLASH OUT ON A SUITE
Having saved by skipping their summer break, well-off clients might have the budget to choose a higher-room category than usual. Beachcomber Resorts recommends upgrading to pool suites or, for families, a pool villa, while Graham Brooks, business development manager at Hard Rock Hotels, says: “Upgrading to a higher-category room with the luxury of its own private space to sunbathe is the perfect opportunity to earn extra commission.” Sandals recommends its LoveNest Butler Suites – there are SkyPool Suites with private balcony infinity pools at Sandals Grenada Resort & Spa and Sandals Royal Barbados; and Millionaire Suites with over-sized soaking tubs at Sandals Regency La Toc (pictured) in Saint Lucia and Sandals Negril in Jamaica – to make the most of VIP check-in, butler service and commanding views across the resort.
“I think it’s highly likely we will see more people opting for a winter getaway at the end of the year and into early 2021. Many travellers typically enjoy multiple holidays annually, so with only one main trip looking likely, I think there will be a notable increase in customers willing to treat themselves and make their escape more memorable.”
Janice Adey, UK sales director, Unico 20°87°, Mexico
“Post-lockdown, slow travel is set to be
even more popular, with a greater interest in travel that emphasises connection to local people, cultures, food and
music. With more customers looking for an authentic experience when travelling rather than the traditional fly-and-flop holiday, agents can enhance their clients’ local experience by helping them to immerse themselves in the heritage, culture and nature of the region.”
6 Ajman 24
EXTEND THE DURATION
Some clients will get to November or December with much of their year’s annual leave still to take, so ask whether they want to extend their winter-sun escape to 10 or 14 days. There may also be more appetite for this in future, with many experts predicting a return to fewer, longer holidays. Ian Scott, UK director for Ajman Tourism, says: “After missing their summer holiday, encourage clients to take a longer, extended winter break of 10 or more days instead of their usual one-week holiday. You will find it easier to upsell destinations that have shorter flight times so they can make the most of their first proper sunny holiday of the year, as well as regular daily flights so they can choose the length of their extended stay.”
28 MAY 2020
travelweekly.co.uk
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