8
of the BEST
WAYS TO UPSELL WINTER SUN
f 22
Add value to a winter break with advice from the experts, writes Katie McGonagle
orget the peaks and troughs of your usual yearly bookings. In the current travel market, the normal rules simply don’t apply. That’s true of winter-sun bookings too. They might ordinarily be your
clients’ second or third break of the year – complementing a summer holiday and a city break, perhaps – but now, that Caribbean or Indian Ocean escape could well be their only holiday of the year, and they want to make it count. They might have an abundance of annual leave, meaning they can double
the duration; want to have lots of space, and so splash out on a suite; or wish to make every moment count with extra activities. Whatever their reasons, it’s an opportunity to upsell their winter-sun escape – and boost your commission.
28 MAY 2020
travelweekly.co.uk
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UPGRADE TO BUSINESS CLASS
Bumping clients up to business makes the holiday feel special right from the start and, crucially, offers more space in the lounge and on board. Alison Murphy, If Only’s product and commercial manager for Australasia and the Far East, says: “I always recommend agents suggest a flight upgrade to add a touch of luxury to a trip. There are some really reasonable rates out there at present – I’ve seen return business-class upgrades for as little as £700 per person – and many airlines offer great-value extras such as private transfers to and from the airport. In the current climate, business or first-class flights are doubly attractive, since as well as offering a VIP experience, they allow passengers more space and opportunities to social distance, both in the air and in the airport lounge. Even if customers are not flying business, I still recommend offering an airport lounge as part of their package.”
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