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Audley’s ‘The world your way’ brochure
Audley replaces 26 brochures with new worldwide edition
Samantha Mayling
Tailor-made operator Audley Travel has launched its first worldwide brochure, as a single resource to replace its current range of 26 regional brochures. A trade-focused version
complements the consumer- facing brochure, with calls to action saying “contact your local independent travel agent”, instead of featuring the Audley website or reservation phone numbers. Called ‘The world your
way’, the 192-page brochure features Audley’s 47 bestselling destinations, with advice from the operator’s expert local guides and clients who have travelled to the destination. The digital version can be
hosted on agencies’ websites, while the print edition is recyclable and sent out in plastic-free packaging. One new option is an alternative
to the Garden Route in South Africa, featuring a driving itinerary in the Cederberg Mountains. It takes clients from Franschhoek past vineyards and sandstone cliffs
travelweekly.co.uk
47Destinations featured in ‘The world your way’ brochure
ahead of a stay at Bushman’s Kloof Nature Reserve. The 11-day Cape Triangle
trip includes three nights in the Cederberg Mountains plus time in Cape Town and Franschhoek. It costs from £3,900, based
on two travelling, and includes international flights, transfers, a rental car, B&B accommodation, excursions and park fees. Greg Thurston, trade sales
manager, said: “We know from our clients the importance of our brochures – over 90% told us a brochure is important or useful to them when planning a trip, so continuing to offer this was essential. “Our suite of destination-
specific brochures needed updating and we felt that replacing these with a single, worldwide brochure was the ideal solution.”
audleytravel.com
26 MAY 2022 23
SEE THE WORLD DIFFERENTLY WITH VIRGIN ATLANTIC
I’m Amy. I’ve worked for Virgin Atlantic for 12 years, and in that time I’ve had two wonderful children and taken maternity leave twice.
Becoming a mother, you do worry that your career
will have to take a backseat, whether you want it to or not. But this hasn’t happened at Virgin Atlantic. The FRPSDQ\’V DSSURDFK WR flH[LEOH ZRUNLQJ PHDQW WKDW ,’YH been completely supported to be able to keep working DORQJVLGHbEHLQJ D PRWKHU
From the start, Virgin Atlantic completely understood that
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Juggling motherhood and a career has been more
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Be your own captain and tell us how you see the world
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travelweekly.co.uk/virginatlantic
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